Google, one of the most recognizable companies on the planet, has unveiled its new logo for the sixth time in the company’s history. The search engine giant went through a major restructuring last month – this move is parallel to the changes currently going on in the company and in the wider world of technology.
Google is now owned by Alphabet Inc., a new holding company that was created by founders Google Larry Page and Sergey Brin to separate its revenue-generating search business from other projects like X Lab, Google’s driverless car, and medical research, and others.
In a blog post company announced, “Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:”
Google last gave a typographical tweak in September 2014- the new slightly toned-down four-color logo is the biggest redesign since 1999. Google’s earlier logo was built for a single desktop browser page, but the new logo will be easy for users viewing on every type of device – desktop PC, tablet, and mobile devices.
Explaining the reason behind the change, Google says, “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs.”
Google has also replaced the little blue “g” icon with a four-color “G” that matches the logo. The new logo will soon make its way across all of Google platforms, like Search, Maps, Gmail, Chrome, and others.