Google, one of the most recognizable companies on the planet has unveiled its new logo for the sixth time in the company’s history. The search engine giant has gone through a major restructuring last month – this move is parallel to the changes currently going in the company and in the wider world of technology.

Google is now owned by Alphabet Inc., a new holding company which was created by founders Google Larry Page and Sergy Brin to separate its revenue-generating search business from other projects like X Lab, Google’s driverless car, medical research, and others.

In a blog postthe company announced, “Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:”

Google last gave a typographical tweak in September 2014- the new slightly toned-down four-colour logo is the biggest redesign since 1999. Google’s earlier logo was built for single desktop browser page, but the new logo will be easy for users viewing in every type of devices – desktop PC, tablet and mobile devices.

Explaining the reason behind change Google says, “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs.”

Google has also replaced little blue “g” icon with a four-color “G” that matches the logo. The new logo will soon make its way across all of Google platforms, like Search, Maps, Gmail, Chrome and others.

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