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How to use keywords throughout your marketing strategy

Apr 8, 2016, 6:08 am

Website content could be the most effective means of increasing the credibility of your website. The content, however, should incorporate keywords that are directly related to the target market. The keywords are searched and selected after using certain tools. It also involves first identifying the needs and wants of your customers. It could mean geographically segmenting them and targeting their core needs and what they are seeking for themselves. This article will identify some tips that will help you use keywords throughout marketing strategy most effectively.

Let us first see the places that could be used to target keyword phrase on pages you wish to optimize for search:

  • Use them in the title of tag of your page; this is one basic requirement for the on-page optimization of a keyword phrase.
  • You may use keywords in Meta descriptions for your page.
  • You can make use of keywords in at least one ALT text and one image’s filename
  • At least use it once in first paragraph on the page
  • Also throughout the content at few places in a natural manner.

Development of content:

Developing content is a key strategy when going for the optimization of a website. For example, if you are going for content development (blog posts, podcasts, videos etc.) you have to create content based on keywords that people are searching for. There can be two methods to go about this:

Firstly, you can just create some random high-quality content with your readers in mind. Later you can adjust your keywords within the content and optimize it accordingly using the webpage optimization techniques discussed above.

The second approach could involve identifying a list for keywords based on your direct and indirect competition. You can use Google AdWords Keyword Planner and on the basis of competition and search volume you can extract the best list for your content.



Use that one keyword phrase that defines your product/service well enough. It should explain your brand well enough and should target the need and value your customers are looking for. You shall keep in mind that your branding strategy should be such that it defines your business clearly and precisely.

Social media profile optimization:

If you can’t find a business on social media then the business needs some revisions. Today you can find everything on Facebook, Twitter, Instagram, and Pinterest. For many e-commerce websites a large portion of traffic comes on websites through social media forums.

Using guest posts:

When you guest post with high quality content for getting more traffic to your site, it always is a big hit! There are tools that will let you know what the best options for guest post sites are that will get you desired visitors.

These are some basic hacks that can be used to market your brand/service using keywords. It shall be noted that finding the right keywords is never enough as the big game lies with their most appropriate usage.

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