Social media has become one of the most crucial marketing channels for any type of business because, through the platforms, companies can communicate with their customers more immediately than in any other means.
As a professional photographer, you can connect with your customers and other photographers to develop relationships that will help you grow your business.
Now, with so many social media platforms, it is very important to choose the platforms that are more relevant to your line of work so you avoid wasting time as well as opportunities. Below are some important ways you should be using social media to grow your photography business.
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Instagram is one of the best major platforms a photographer needs to use for their business growth because it was built around photography. Here, people go to look at photos, and once they find something they like, they are bound to like as well as comment. The best part about Instagram is the fact that once you post the right content at the right time, you will get the right attention.
Facebook is really great for customer engagement, so you should have a business page to which everyone has access. You can use the analytics on Facebook to determine how effective your activities are, and if you are not sure what to post, below are a few examples.
- Post your recent photos;
- Announce any events or specials you have;
- Hold contests;
- Offer tips to your customers;
- Link posts from your blog.
You can also check out other successful photographers’ Facebook pages to see what works for them. Now, on Facebook, users are normally online at the end of the day, so this is the time for you to engage with them. The more you engage, and the better your photos are, the higher the possibility that they will share your content.
This is the second-largest search engine after Google and can be very valuable in growing your photography business. The best part about YouTube is that you can use it to help rank your website on Google. Use informative videos to captivate viewers, like advising them on how to dress for photo shoots or what to expect from them. You can also make a slideshow of your best photos while explaining how viewers can get stuff like that if they hire you.
Pinterest is also more about images, and you can actually have a lot of fun with it. It is very easy to use, and you can link your content to resources or information you think might interest your prospects. For instance, as a wedding photographer, you can link your portfolio, proposal ideas or simple wedding inspirations to keep them more interested and eventually have them become customers.
Twitter is probably not the easiest platform to use, but just like Facebook, you can use certain attributes to increase your visibility. With Twitter, you can also pay to advertise as well as promote your content, and it also provides marketing tips for people who want to promote their business.
This might not be the busiest social media platform but still worth a try. Google+ can also affect your search engine ranking for the better. The best time to engage here is in the morning from 9 a.m., when most people are active.
For you to be successful, you need to have a plan about when to post where and you can use tools like Buffer to schedule. You should also understand your followers so that you can post what you know they are likely to like.