Popular photo-sharing platform Instagram has just changed its logo aligned to the company’s diverse community of interests. The Facebook-owned company updated its iOS and Android app icon and a set of unified icons for Hyperlapse, Layout, and Boomerang.
Ian Spalter, Instagram’s head of design, in his Medium post writes,
“Today we announced a new look for Instagram, inside and outside the app. We created a new Instagram app icon and a set of unified icons for Hyperlapse, Layout, and Boomerang. We’ve also refreshed the user interface with a simpler, more consistent design that helps people’s photos and videos shine.”
Apart from the logo, Instagram has also made some visual changes to the app in both iOS and Android apps – a flatter black and white design that is “simple and clean so that people’s posts are the focus in the app.”
The new logo somewhat has the touch of a Polaroid-inspired camera with a rainbow accent for a brighter one that looks more touching. The other apps of Instagram Layout, Hyperlapse, and Boomerang have also got the same touch, and those looks more engaging to the users.
“We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.” Ian writes.
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Over 400 million people worldwide use Instagram to share their favorite moments in the form of photos or videos with their friends and families. A team of small people from last year has been working on the re-design of the logo that would represent the community’s full range of expression.
Further to the use of color, design, and visual identity, Ian says,
“We carried the gradient through each icon, and designed them on the same grid to make the system feel cohesive.”
From the design perspective, the new logo has a modern touch with a unified community tied with color. The design team initially started through phase-wise explorations, removing removed ornamentation and flattening the icon.
Finally, the camera icon, or glyph, was redesigned until they settled on that “one glyph that still suggests a camera, but also sets the groundwork for years to come.”