- Sep 21, 2021
This year blackberry has faced the toughest part as it loses $670 million which came into the result of a $501 million write-down on the value of its handset business, a $47 goodwill impairment payment and $41 million worth of inventory write-downs, among a few other charges.
Last year the company had released its first Android flagship, which was so disappointing release for the business of the company. The company has to try to overcome from the toughest situation – the Canadian smartphone maker launched the BlackBerry Priv running on Android platform to stay competitive in the market. In this quarter the device sold around and the business has seen 5,000,00 units with some decent revenue from an average selling price of $290.
The company CEO, John Chen said, “We are at a point where our business is extremely efficient and we no longer really are making hardware. We are really a hardware design house”.
Although he declared that blackberry will introduce two cheaper Android devices this July, but will also focus on the device hardware, to make the device business profitable. The company taking the necessary steps to bring its glory in the smartphone market tough its primary focus has been concentrated in the software and service.