Twitter is getting serious about live sports streaming. According to a report by Recode and an article published in TechCrunch, the micro-blogging site is already in talks with the NBA, Major League Soccer(MLS), and cable networking provider Turner to get the digital rights to stream more live sports events. Twitter first started streaming sports events earlier this week when it went live streaming the Wimbledon 2016.
“Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon, This live stream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form.” – a Twitter spokesperson said in an email about live-streaming the tennis action as a test.
Though Twitter has not officially confirmed the alleged report, it is clear that the social media company trying to expand its presence in the streaming space with live sports events. Earlier last month, another social media giant Facebook rolled out a live streaming feature for global users, and it has become one of the much-used features of Facebook after News Feed and Groups.
Though thousands of tweets were composed during the event, Twitter wants to give its users a mix of experiencing both in-game and fringe content.
It was reported that Twitter paid the NFL $10 million for 10 Thursday Night Games this fall to stream the event. Since Twitter is struggling when it comes to user growth, live streaming can bolster the company’s attempt to bring new people to the platform.