The vast majority of today’s businesses depend on professional content marketing to reach and grow their audience. However, not all marketers are the same, and plenty of today’s business owners don’t even realize that they’re getting the short end of the deal. Are you one of them? Here are 4 things that highly effective content marketers do differently than the rest of the herd.
Provide a documented strategy
According to Forbes, less than one-third of marketing strategists have a defined and documented content marketing strategy, as of late 2015. These days, it’s not enough to shoot from the hip and hope for the best. Today’s leading content marketers have strategies that are structured and proven to succeed. As such, a good B2B content marketing should be able to clearly and concisely outline a plan to boost your traffic and your company’s bottom line.
Identify and utilize the best and most relevant marketing channels
If your marketer strictly uses outdated media such as Myspace as a primary marketing platform, you’re probably not going to see a return on your investment. Today’s successful marketers know how to get the most out of the major channels such as Facebook, Instagram, YouTube, LinkedIn, and Twitter, as well as less notable but still relevant names such as Quora, Pinterest, and SlideShare.
To put it simply, the ideal media advertising agency should be able to take advantage of a wide variety of channels to spread your message far and wide to relevant viewers. At the same time, it’s important that your marketers recognize when it’s time to move on, as well as when it’s time to get in on the ground floor. Successful marketers are able to predict the flow of the tides before they come and go. Timing matters in the marketing world.
Strengthen relationships with your company’s advocates
Gaining new advocates is a critical aspect of content marketing, but it’s not the only one by any means. Your advertising campaigns should strengthen the current bond between anyone who is part of the company family, including employees, customers, investors, and partners. After all, these people are the lifeblood of your organization, and retaining them is just as important as attracting new faces, if not more so.
Create value and elevate your brand
The right media buying company will improve your company’s image and public perception of your organization. It only takes one quick video to drastically alter how your viewers think of your business. So, it’s crucial that you’re 110 percent confident in your marketing strategists. Quality advertising should be enjoyable to watch; it should be legitimately entertaining to the viewer.
That means your marketers should be providing high-quality media, intriguing concepts, intelligent content, and an engaging overall presentation. The days of appealing to the lowest common denominator are long over. People can instantly recognize another annoying, typical ad, and their natural instinct is to simply close it and move along. Remember: you have options. If you’re not thrilled with how your content looks, it’s time to reconsider your marketing company.
Don’t settle for less
Never put your company’s name in an advertisement that you’re not sure about. If you’re not excited about an ad, your audience won’t be either. Spend some time talking to various marketing teams, and choose the one that aligns most closely with your goals. When it comes down to it, excellence is a habit – not just a particular skillset. When you’re working with marketers that know what they’re doing, you’ll be able to tell.
Plan your content marketing campaign today
According to an article in Entrepreneur, content marketing costs 62 percent less than traditional marketing, and it tends to generate approximately three times as many leads. As long as you choose the right agency, content marketing can boost your company’s ROI significantly. Don’t overlook this critical step on the path to success. Don’t be afraid to reject a marketing company if they’re not right for you, and make sure you actively look for these signs of an effective content marketing agency.