Indeed, the Internet is used in almost every facet of life, from general queries to the point of how it affects and influences our decision.
More and more studies are done, seeking to find out the buying behavior of consumers in the market today. It is not hard to believe that almost 90% of online consumers do their own research online and greatly consider online reviews before buying anything, including computer software and programs.
Online reviews are now even more sought out over personally going to the stores and reaching out to brand salespersons.
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
Software reviews provided online offer a whole new dimension of discourse for buyers and enthusiasts alike. The internet becomes the platform on which they air their side, praises and point out the hits and misses of a new product.
Now that we have established that online reviews are great influences on consumers, here are six reasons why you should check and read online software reviews first before buying:
Originally appeared in Migen Deals