Twitter today announced it will live stream weekly out-of-market games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will produce exclusive, nightly multi-sports highlights show called ‘The Rally’, to be streamed live on Twitter.
The games will be exclusive for Twitter among free over-the-top platforms, although subscribers of MLB and NHL subscription services also will be able to stream them. The live stream of baseball and hockey games will be available to the Twitter users in the US once-a-week. Other users can access the games except in select international territories even without logging into their Twitter profile.
Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day. “Twitter has become a crucial forum and engagement tool for hockey fans to enhance their NHL viewing experience and stay connected to the game on and off the ice,” said Stephen McArdle, NHL executive vice president of digital media and strategic planning.
Twitter is one of the most sought after medium for fans to share the live event. The micro-blogging site based on data will determine live trending topics as well as other interactive elements for instant conversations. The social media site will also analysis the most important moments that matter most to sports fans.
Twitter has also an agreement with NBA for two live shows, as well as a partnership that will see Thursday Night Football Games for the NFL.