Reasons and techniques for bloggers to join blogging community

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Ankit Roy
Ankit Roy
Ankit Roy has been a columnist, digital marketing expert, blogger and editor. He specializes in digital marketing strategies, technical and international creative SEO, web analytics, and business development strategy. He provides ghost writing, coaching and ghost editing services. Find Ankit on:

Bloggers write on different topics either to share their interest with the world or to earn money. If you are engaged in blogging just because of your interest, you can continue with your own blog and can keep posting content of your choice. But if your objective behind blogging is to earn money, you need to collaborate with the businesses. The collaboration is not just to earn a few extra bucks or to get freebies for review; there are various other reasons behind the collaboration with brands and other writers in the blogging community.

Here are some major reasons why bloggers and influencers need to join hands with the businesses:

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Expanding the audience

By getting together with the brands, you get an opportunity to expand your reach. By writing for them, you do not just connect with the fans of the brands, but also reach out to the other bloggers who are working for the same brand. This is an easy technique to grow your network and build a huge fan following.

Enhanced credibility

When registering yourself in the content marketplace to attract brands, you also get a chance to establish credibility. Most of the blogging communities like Blogmint request the brands to provide testimonials for their bloggers, which the writers can use to win the trust of the businesses. Higher the number of positive testimonials more will be the number of brands interested in hooking up with you.

How to convince the brands to connect with you?

Have you made a list of brands you want to approach, but confused on how to connect with them to get a positive response? This is a problem many new bloggers face. In today’s online world, bloggers are required by almost every small, medium or large brand. You just need to pick the right way to approach the brands to get selected in the first attempt. So here are some effective ways to convince the brands to collaborate with you.

Use the power of social media

Today, social media is the easiest medium to connect with anyone all across the world. Whether you want to collaborate with other bloggers or the brands, you can easily show your interest in their social media profile. Just make sure you give them the right reason to work with you like your interest, experience or fan base that can help the brand widen its reach.

Some of the points you should include in your message when approaching the brand include:

  • Give valid reasons
  • Offer statistics about your blog
  • Benefits the brand will get from you
  • Long-term benefits of partnership

Design a media kit

Make it easier for the brands to get details about your blog, working style, and other statistics by designing a media kit. It is a sort of resume for the bloggers they can post wherever they see “blogger wanted” requirement. The media kit should basically include the topics on your blog, readership, traffic, different collaboration options, and social strength. You can either design your own media kit or can use the templates provided by different blogging platforms.

Offer package deals

If you want to collaborate with the brands, but not by writing for them, you have got options for other deals as well. If your blog is successful with huge traffic, you can accept ads in their sidebar. This is an easy route to get money by collaborating with the top brands.

Becoming part of a successful blogging community might take time, but it is sure that your hard work will pay you. Just find a brand, blogger or community you are interested in and drive all your efforts in convincing them to work with you.

Are you ready to enjoy the benefits of brand partnership?

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