Even the birds in the trees are by now aware that a huge percentage of startups fail within the first few years. There are innumerable reasons as to why startups do not succeed and it can almost seem like an impossible task to found and run a successful one.
One of the factors that can contribute to your startup becoming one of the few successful ones is the design of the website that will present your new company to the world and your customers.
But, why exactly is website design so important for startups and how they can do it the right way?
There are a lot of Startups out there
It is estimated that a startup is launched every second, or even faster. Not every hour. Not every minute. Every second. By the time you read this article, there will be more than 300 new startups worldwide. This is an immense number of businesses that you are competing with. Due to these insane numbers, it is only logical that there will also be quite a few startups that are similar to yours. In other words, you need a way to stand out among them.
Spectacular website design is one of the ways to accomplish this. People respond emotionally to great aesthetics and as any marketer will tell you, you cannot put a price tag on an emotional response.
In short, you cannot afford not to have a great website design in the startup arena today.
It can Explain your Message
Startups are created to solve a problem, to introduce a new way of doing things or to change a world. In any case, they are created with a certain message in mind. In order for a startup to become successful, it is essential to get this message across to as many people as possible. This is where, once again, website design comes in.
You might think that getting one’s message across is as easy as finding a nice photo and slapping a tagline over it. In reality, conveying a message is a much more complex and intricate work. It needs to involve the entire website, from the home page to the pages where your customers can interact with you.
Of course, conveying a message can be greatly helped by a blog that is thought-out and designed with the reader in mind. Even if you are not in a position to spend a ton on website design, be smart when choosing among the different WordPress themes for your blog. Find the one whose aesthetic goes well with the content you intend to share.
Good Design Sells
Even if you are not interested in the more esoteric and theoretical reasons for making great website design a part of your startup journey, you will know how to appreciate the conversions that it will enable.
Namely, it has long become a fact that user experience and website design can and should never be seen as separate concepts. Your website design needs to be put in the service of the user experience and guide the customer and the potential customer towards a conversion. This can be anything from purchasing something to downloading a piece of your content. The important thing is that your website design is not distracting them from making an action.
Great website design does a ton of things for a startup – it separates it from the competition, it helps build a brand and it also enables the business to thrive by making it easier for customers to engage with the brand.
These are all reasons why you should never consider website design an afterthought when thinking about your startup.