Every online business that wants to remain profitable must, first of all, make leads generation their number one priority.
That is to say, no leads to no sales and no money. Some online business like real estate whose customers don’t buy immediately they get to their website needs to make leads generation a top priority if they want to stay afloat.
Leads generation serves two purposes;
- To nurture your leads until they are ready to buy
- To educate leads
- For referrals
Rendering real estate lead generation services that work, here are 5 ways to turn your website into a lead generation machine.
Set-up a lead bait
What is lead bait? Lead bait is something of great value your potential customers will find irresistible to ignore.
But before they can get it, they have to, first of all, fill out a form to access that bag of goodies.
One of the lead bait I love so much is the lead bait set-up by wordstream for their potential customers to conduct a quick PPC audit.
According to wordstream, that particular lead bait generates the bulk of their leads and sales. Here is how to get lead bait
Put yourself in the shoes of your customer
Putting yourself in the shoes of your customers means having a deep understanding of your customer’s needs and wants.
One way to understand your customer’s needs better is to ask your past and present customers the challenges they faced while sourcing for your product.
Questions like what do you think we should do better in our offering, what do you hate must about other brands offering the same services and what information do you value most when hunting for the product.
All this information will help you develop a strong lead bait strategy that will not just generate plenty of leads but quality leads as well.
Be creative and split test
In all my years of marketing my services to real estate agents, there is one thing I have come to realize.
There is no idea that is full proof until you split test different ideas before finally picking the best one.
Use PPC to drive traffic to your website
PPPC is a quick and efficient way to clamp the Google ladder to the first page of Google and get in front of thousands of buyers searching for your services on Google.
Unlike SEO which requires time to yield result, PPC will take you straight to the first page of SERP were buyers that are looking for your products are.
But before you waste money investing in PPC, you must understand your industry very well and know the best ways to generate leads in that industry using PPC.
Generating leads through PPC is different from generating leads through SEO.
In PPC, you are spending money for each click you receive which means you have to send those clicks to a specially designed landing page to convert those clicks to sales or leads otherwise you will be wasting your money.
Rapping it up
A lead generation is an act that needs to be mastered. For all online businesses, it’s the engine room that keeps the ship going.
Neglect leads generation and watches your online empire crumble on your face.
What do you say? Leave your response in the comment box.