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Ashwini Sontakke
Ashwini Sontakke
Content Writer at TechGenYZ

The war between Amazon and Google has become bitter as the two giant companies compete in the personal assistant space with Alexa Echo and Google Home devices. As both the companies are about to announce their fourth quarter financial results soon – analysts are eyeing how Google and Amazon are placed in the digital assistant space. Some reports suggest that Google’s parent company Alphabet is expected to announce fourth quarter revenues over the next some weeks.

With these all, analytics are also getting thrilled to know about, how many cardboard has been packed by Amazon and the search done by Google. Many things are here which is responsible for the battleship between the two companies.

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The carafe-sized cylinders, Amazon’s Echo, and Google’s Home have the same work, which represents voice recognition. These two different device factors Amazon’s “personal assistant” and Google’s “OK Google” both require an internet connection and run upon the given voice commands. Commands could be anything like playing music, weather forecast, news, and all with respect to the device. Along with that, it has very good sense to control the device. As well as it is also able to add new items to your shopping, by saying “Alexa, add sugar to the shopping list”.

Since its launch, Amazon has sold 11 million Echos in 3 years and most interestingly 700,000 units have been sold in UK and Germany. On the other hand, Google is new in the space although Google Home has attracted consumer attention with its eye-catching design and features. Nowadays voice detection has become easier to use rather than text, which is more time-consuming.

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It could be problematic for Google, everyone starts searching by Google’s home page initially, and revenue will go to Google, but once people get to start searching with Echo, Google’s revenue could go down. Switching from desktop to mobile could be a challenge for Google since the search giant has responded by adding more ads to both desktop and search pages.

Amazon is offering devices to get connected with Echo for free as Google’s Android software offers a free platform for smartphones. In January at the Consumer Electronics Show(CES) in Las Vegas, commentators were struck by to see how many devices actually incorporated into Alexa. Richard Windsor of Edison Investment Research suggests that time is running out for Google: “It has to act quickly, as Amazon is on the brink of becoming the industry standard for controlling smart home devices.

Still, we don’t know what will happen between Amazon and Google. You can see either Google Home or Echo.

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