Today Facebook announced three updates to Trending, this feature shows popular topics being discussed on Facebook by people, but may be not seen in their New Feeds. According to Facebook the update consist three changes are:
Trending topics will now feature a publisher headline below each topic name
An improved system to determine what is trending
Everyone in the same region will see the same topics
The first change is quite notable because the company removed descriptions about the topics earlier in August. But it helped a lot in how events were described which removed a good deal of context. Now Facebook is focusing on publisher headlines instead of adding extra details to how events were described. According to Facebook, the headlines is chosen based on a combination of factors including the engagement around the article on Facebook. According to Facebook, the second change is determining its trending topics from huge sources. Facebook will analyse how many publishers are posting about the topic but in previous topics need to be simple because a single post contains ton of engagement. On Third change, the list of topics which are trending on Facebook will not be personalized any more. Everyone in the same region will see the same topics which become easier for people to discuss current events. This comes into picture to make sure that people don’t miss important. The social media giant was in the news after it was blamed for its algorithm adding fake news in the trending topics during the US election. After the allegation sparked Facebook CEO Mark Zuckerberg announced the company is working on update of its algorithm which decides Trending news. With the new updates, users will see more relevant topics which will be selected by a magic algorithm, and reviewed by a team to make sure there isn’t anything wrong. If concerning about the new system, publishers get shared most often which looks like a step in the right direction for a more balanced look at trending topics. Hopefully it will also helpful.