Whenever a user has a query, the user simply goes on Google and there fires the query. The query can be related to anything like information about new technologies, weather, installing new software, buying online products, ticket booking, watching TV shows, and a lot more. To date, what we used to do is whenever we wanted some information from Google, we used to spend time typing the whole statement, which was a real waste of time.
Now, again, Google is helping users complete their work easily by reorganizing mobile apps and websites to work with tappable shortcuts.
“Starting today, in the U.S., we’re introducing tappable shortcuts on the Google app for Android and iOS and Google.com on the mobile web that give you an easy access to access tools and the ability to explore deeper within topics you care about.”
Shortcuts for quick and easy access
There are many shortcuts available, and they are categorized as entertainment or travel, etc. Following are the examples that include the usual search inquiries as well as some oddballs.
- TV shows
- Animal Sounds
- Nearby ATM’s
- Flip a coin
- Tic Tac Toe
- Do a barrel roll
- Book a hotel
- Sunset time
There is nothing new here. Only the way to search for any information on Google has changed. The main purpose of Google was to provide a search box for users to search for any data. The company has agreed that there are better and more efficient ways of accessing information you care about.
That has several implications. Firstly, it makes searching for information on the go a bit faster. For example, I often check information about Sports and Emails. So now, you don’t have to type in Sports or scroll bar to search for information. It literally saves your time.
Secondly, it makes information more discoverable. Over the years, Google has added too many features to keep track of. Sure, you know Google can translate text o work as a calculator, but did you know it can be used as a bubble level (on mobile). You will never search for such features unless you know them.
Lastly, Google’s biggest competitor Facebook is another greatest source of information. The things that we search on Google can also be accessed from Facebook. To gain users’ attention, Google continues experimenting with new things to make users’ life easy as Facebook continues to grow. Therefore, Google cannot just rest and sit. The easier and quick access Google provides; all the more attention will be diverted from Facebook to Google.