As you all access Facebook that provides you the ability to post GIFs in comments section if you wish, but it’s a tiresome process involving copying and pasting URLs from the other places that’s not worth it.
But, today again Facebook is bringing something new for the users to ease their task. According to a TechCrunch report, Facebook confirmed that “Everyone loves a good GIF and we know that people want to be able to use them in comments. So we’re about to start testing the ability to add GIFs to comments and we’ll share more when we can, but for now we repeat that this is just a test.” Therefore, today social network is set to start rolling out a native GIF button.
Limiting the number of users, It is similar to the GIF button that is present on Facebook Messenger that allows users to simultaneously access trending GIFs and search for specific reactions too. But, the new feature does not provide the ability to select and share GIFs as News Feed posts.
This change is significant when we talk about Facebook.
Animated GIFs could be the main reason for distracting users from the main content on News Feed. Even though there may be genuine logic behind it, the sheer popularity of GIFs is such, that Facebook cannot continue to remain aloof of the same.
There are many multi-billion-dollar media companies like BuzzFeed that have successfully built their business models by making use of GIFs. The interesting part is that, now-a-days these sites are making use of GIFs in their listicles as a regular feature, which is attracting visitors from various social media networks towards itself.
So now the question arises is what’s next? The simple answer is that users will have to wait until the test has been rolled out. Once this is achieved, the GIF will be made publically available. The reasons because of which we are so confident about the public roll out are GIFs are extremely popular and they are similar to videos, which is a division Facebook is aggressively pushing upon.
⊕ Source: TechCrunch