Lack of quality traffic is one common problem for many marketers. Sometimes, no matter what you do, your website traffic numbers just don’t increase. Even marketers who are skilled with web design in the Philippines, it’s undeniable that improving their website’s traffic is still a constant struggle. However, this would not give you the reason to abandon your website. To give you an idea, below are some simple and creative ways that will surely improve your web traffic.
Advertising your website is one common way to increase its traffic. There are a lot of advertisements you can use; paid search, social media advertising, and display advertising. If you are aiming for more traffic that will also result in more sales, then target high commercial intent keywords as part of your paid search strategies. These platforms will surely build your brand and get your site in front of your target audience.
2. Get Social
No matter how great your article is, if your target audience doesn’t even know about it, then it would be a waste. Try to connect your content to your readers through publishing it on social media. Social media platforms such as Facebook, Twitter, LinkedIn, Google+ are a great platform for sharing your website. If you go for short and snappy links, then use Twitter. When it comes to B2B niches, then Google+ promotion is an appropriate platform to use.
3. Write Irresistible Headlines
Whether you realize it or not, people will surely read articles that have irresistible headlines. They just can’t resist it knowing that the content or topic is interesting enough for them to engage on your article. Keep in mind that when you don’t have a compelling headline, even the most comprehensive blog post will go unread.
4. Pay Attention to On-Page SEO
If you’re aiming to increase your website’s traffic, then do SEO. Search Engine Optimization focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Additionally, SEO has a lot of advantages such as ROI, Cost effectiveness, increase site usability and brand awareness.
5. Target Long-Tail Keywords
When optimizing your content, you should not just focus on a single keyword. Make sure your blog posts include all the relevant terms and phrases that are related to your topic. This will help account for a majority of web searches.
6. Start Guest Blogging
Guest blogging on a reputable site can increase your blog traffic. This also builds your brand and trust into the bargain. However, when securing a guest post, there are certain standards to consider. Keep in mind that spammy tactics would result in penalties.
7. Go After Referral Traffic
Some of you are probably using strategies that persuade other sites to link back to you. However, this process is tedious and time-intensive. For you to increase your site’s traffic, then create content that begs to be linked to. That means you should learn what types of links that produce a lot of referral traffic, and how to get them.
8. Start A Forum On Your Website
Another great way to increase traffic is to start a conversation or forum on your website, where people can get involved and impart their opinions. The more active it is, the more people would join the group chat. Additionally, apart from the fact that it helps improve traffic, it also helps decrease your site’s bounce rate.
9. Promote Your Blog Posts To Your Email List
Email marketing is also one great way to increase your website’s traffic. In your email, include a link or two back to your blog posts. Those people who subscribed to your website are a potential recipient in contributing to a desirable traffic.
10. Join A Blogging Community
Never think that participating in a community is a waste of time. In fact, this is the time where you can connect with other bloggers, and cross-promote each other’s content. Additionally, it is a great way to expand your niche.