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SnapChat adds new search feature in stories for better content discovery

Mar 31, 2017, 4:09 pm

“The Life’s More Fun When You Live In the Moment.” Viewing the Live stories around the world is more fun and entertainment to people. Yes, now snapping on Snapchat becomes easier to find your content that you love. You can find snaps from the updated content of the “Our Stories” simply by this latest and newest Stories Search feature. You can enter your preferred keyword to discover the relevant stories and the company believes this will let user engaged in the app.

Snap works on this by aggregating the branded content shared using the advanced machine learning technology. The easier to search content feature is definitely making improvement to the multimedia and chatting giant Snapchat.

The working of the new features is not cleared but this will open up a large number of advertising opportunities for Snap. Whether you are searching for a specific location or searching your days before posted favorite Snap. The Stories Search will help explore the big ones all at a time here. This will roll out in selected cities for now and more cities later.

Source: SnapChat

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