When you are ready to launch your Magento website, naturally, it is going to be a thrilling experience as your hard work is, at last, going to pay you when you will be ready to show it to the world. There are several factors that will be affecting your Magento site which will, in turn, be affecting your search ranking. This means that your Magento site has to be up to the mark in relevance to SEO as it will help you gain a good search ranking which will, in turn, increase your users and get you success in your business. The major success of a business depends on its SEO. Here are a few SEO factors that you need to consider which are described as follows.
Configuration Of URLs
You have to ensure that you have used clear and cleaner URLs on your Magento website. Try using some common search words or keywords in your URL which will help you keep your URL as clear as possible. Moreover, your URLs should be readable as well as meaningful to the users that visit your website.
Proper Use Of Metadata
It is essential that you should effectively use your keywords and meaningful description for the page in the metadata of your CMS. Another important thing is that you should use at least 5 keywords in your metadata and each of this keyword should be relevant to the description of your page. These keywords are then, used by the search engines to locate your website and put it in the search ranking.
Use Product Names And Descriptions
For any business to flourish, its products and services are very important as they represent your business or your company. So, your products and services should have such clear and meaningful descriptions that it can reach the audience easily and should be representing your business clearly. For this purpose, you have to customize the names and descriptions of your products and services in such a way that they clearly represent your business as well as rapidly reaching the audience.
No Duplicate Content
If there is any sort of duplicate content in your website, then you have to remove it at any cost. This will create an adverse effect on your search ranking as well as SEO. Moreover, the content also has to be organic. It should be interesting for the users to read your content and they should be able to connect themselves with your business and should get readily convinced to buy your products and services. It is presumed that the users always ignore those site, whose content is poor and with which they cannot connect themselves.
Responsive Components
When you develop your Magento website, you have to ensure that it is responsive across all the smart devices. Users normally prefer those websites that load faster and they don’t have to wait for a longer period getting frustrated, leaving the site within a couple of seconds. So, your Magento website has to be responsive to all the devices whether desktop or a mobile device. For this purpose, the developers are smartly using the various tools to check the responsiveness of their sites.
Include Product Reviews
For creating a site more visible, you should include few reviews of your products and services which will help the users to get a fair idea about your products and services before purchasing them. Moreover, reviews reflect the reputation of your business which will add in convincing the user to purchase your products and services.
Planned Strategy
When you are developing a Magento site, you should always go with a full-proof strategy keeping in mind the future factors that will affect your business as a whole. You should consider components like SEO, ROI, scalability, proximity, ranking, etc. by describing or detailing each of them to be optimized according to the business reach.
Be Advanced
Try to inculcate pro-active strategies in your website to leap your business over other competitors. Avoid not using the same once tested strategies on your website as it will get monotonous for the predictable customers. Keep updating your website using all the advanced tools and technologies to attract the new as well as maintain the existing customers.
Some Seo Tools Listed Below:
Google Webmaster Tools:
It is the most reliable tool that every new as well the established businessman should use to get an impressive SEO-friendly website.
Seoworkers:
This tool is best as an analyzer tool for all the beginners and is also available for free.
Lipperhey:
It enhances all the latest features that influence the SEO of a website and is a great tool for SEO.
Seoptimer:
This tool enables you to highlight the errors from an SEO perspective and also analyze your site on SEO viewpoint.
