, one of the popular instant messaging services in India is eyeing to capture its user base with the new service the company planning to launch. Now Hike made a crucial move to survive against competitor messaging app like WhatsApp. The Indian messaging app has launched Hike 5.0 on Tuesday in New Delhi, with the biggest update being Hike Wallet, the mobile payment feature for its more than 10 crores registered users in India. The company has partnered with Yes Bank, ahead of its much larger multinational rival WhatsApp.
These new feature provides a user-friendly environment for free and instant bank-to-bank transfers through UPI, money transfer via wallet and recharges right from the mobile app
, thereby reducing human efforts. The Hike Messenger founder and CEO Kavin Bharti Mittal said that “Over the last six months, we have been working to bring a brand new experience to our users with one question in mind – How do we take all the things that users love about Hike and make it even better? Hike 5.0 is our most ambitious step in that direction till date…Hike 5.0 is the biggest update we’ve released in the history of Hike.
He also stated that, "we’ve worked closely with over 100 of our top hikers to build 5.0. It’s been built by our users for our users. With App themes, Night theme and Magic Selfie Hike 5.0 is packed with some incredibly personal touches that are meant to delight our users. With Hike 5.0 you can personalize your Hike world”.
Hike 5.0 also features Unified Payment Interface to do transactions. Due to demonetization in India, the country enhanced in digital transaction volumes, including credit and or debit cards, mobile banking and or m-wallets and UPI. The users will be amazed after knowing that Hike Messenger is the first messaging platform in India to launch payments facility. The story does not end here. Hike 5.0 has not only launched these new features but also the app size shrinks to 25 MB and also consist of 128-bit SSL encryption which assures the users that the communication is encrypted.