Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Coalition for Better Ads Tries Hard to Help Publishers Bust Annoying Ads

Ankita Shah
Ankita Shah
Content writer at Techgenyz

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

While you are browsing the web, what irritates you more is the online ad videos that mechanically start playing at full volumes or a pop-up window appears while you are searching for something.

Therefore, research was carried out by Coalition for good Ads. Whatever the contents of ads may be displayed, it always helps open the web to make money. So, in order to avoid such pop-up windows of ads, you can install blockers. These blockers are a hindrance to publishers from making money.

According to reports, 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads.

The company introduced the Ad Experience Report in June which enabled publishers to learn if the ads on the sites meet the Coalition’s Better Ads Standards. Within a span of two months, around 140,000 publishers have seen the report.

This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here’s the issue, here’s how to fix it. I think it will be helpful for all publishers. – Katya Moukhina, Director of Programmatic Operations, POLITICO.

According to surveys, 50% of users said that they would visit the same twice that consist of the pop-up ad.

Mobile and desktop issues:

The issues are different on mobile phones as compared to desktops. 54% of issues are found on mobile phones, out of which 21% of issues are due to high as density. A mobile page with too many ads takes more time to load, making it hard for users to browse for necessary data.

Also, most issues come from smaller sites because of access to fewer resources.

But, here, one important thing is that what if the users do not dislike all the ads? Instead, they dislike only the annoying ads. So, the company is trying to resolve this issue by replacing the annoying ads with acceptable ones that will allow the user to continue their work with online advertising.

Join 10,000+ Fellow Readers

Get Techgenyz’s roundup delivered to your inbox curated with the most important for you that keeps you updated about the future tech, mobile, space, gaming, business and more.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic