WhatsApp is presently aiming at connecting businesses with customers. Last week, the company started giving away verified business accounts. Consequently, it came up with detailing monetization plans of the company, in terms of WhatsApp business.
WhatsApp is going to offer a Business app for making it convenient for businesses. The chief aims are that in providing updates, responding to messages, and so on. The company is basically intending to be the app to turn to, in business requirements. For instance, you can hook yourself up to the app for placing an order or getting a flight update.
In terms of monetization, WhatsApp looks forward to providing the Business app to small-to-medium businesses for free. It will also make available an ‘enterprise solution’ for the bigger companies. The WhatsApp business solution will have a global footprint and will be the main revenue source for the messaging app.
To quote from the WhatsApp Blog: “we want to apply what we’ve learned helping people connect with each other to helping people connect with businesses that are important to them”. In the blog, the company expressed its understanding of businesses having different needs. It is, in fact, testing and building new tools on a free WhatsApp Business app for small companies.
At the same time, it is also making an enterprise solution for the bigger enterprises. Those enterprises that are operating at large scales, and having a global customer base. These bigger businesses, like e-commerce sites, banks, and airlines; can now use the solutions of WhatsApp. These WhatsApp business solutions will suffice their needs to provide useful notifications to customers.
WhatsApp is following the feedbacks of their tests. That’s not all, it will also provide updates to people as it starts rolling it all out. As the blog ends, “It’s important that we get this right and are thinking about the new experiences we’ll provide for businesses and our users”.
Summing up for WhatsApp Business
Now, India is one of the countries full of potentials for this whole initiative to be effective. It is so because India has an extensive usage of WhatsApp, with more than 200 million users. This is one fifth of its global user base. In fact, it is used already by hundreds of businesses for interacting with their respective customers. For example, the likes of BookMyShow, Ola, and Uber can use the message app for delivering OTPs.