Apple iPhone 8, Apple X, Apple Watch, Apple TV Live Update

The cheapest iPhone so far is Apple SE costs $349

OLED Display

Battery is 2 hours more than iPhone 7

Phil is talking about iPhone X cameras! This is amazing

Animojis are integrated into Messages. This is what birthday messages will look like as we head into 2018

Craig showing off how the phone won't unlock if he's not paying attention.

Face data is protected by a "secure enclave" on the chip, Schiller says. Not going to Apple's servers.

All those people in Whole Foods going to be holding up the line staring into their $1k iPhone X's to authenticate.

First look of iPhone X

iPhone 8 will be available from September 18

The first look of iPhone 8 and iPhone 8 Plus

10:57:14 AM PDT "Good morning everyone. I am so excited to tell you all about the iPhone 8 and the iPhone 8 Plus."

10:54:19 AM PDT "It truly amazing how iPhone impacts the world every day. Over the last 10 years, we have re-reimagined the technology" - Tim Cook

More live sports and news in the TV app -- it shows you what's live, with the score and time remaining.

Series 3 starts at $329 without cellular; the calling option costs $399 with. The Series 1 is still coming at $249

AppleWatch to be available on September 19. has also been doing some work around heart rhythm, taking into account that some folks have what's called an arrhythmia.