In this world of SEO and ranking on Google, there are many businesses who always want to stay on top. Starting from the PR trends which affect their branding to content marketing strategy and the social media tools that are affecting each day, there are many things that businesses can do to generate more business and revenue.
If your business strategy doesn’t include any organic methods of ranking higher, then you are at serious risk. Here are some of the few big trends that are highlighted by the experts to learn and improve SEO. Here are the top 6 SEO trends that you must know about:
1.Search Has Taken a New Level:
Many business owners think of search as it is related to the audience queries on the search engine but the trend is changing within businesses. Google tends to display web pages and businesses with good ratings higher. It gives a higher ranking to websites implementing Schema. There are new changes almost daily in a way Google searches with major changes being Panda and Penguin algorithm upgrades. It is pushing the digital marketing agencies towards improvement. With the increase in a number of searches daily, much better ways are being introduced to keep up with better results.
2.New Formats Leads to New Opportunities:
The increase in a number of searches along with the ways Google searches doesn’t exactly mean that you will be able to commercially capitalize it. For example, users are going to use a search engine to get a recipe but judging exactly through the keywords entered can be difficult. Some of the searches reveal the intent of purchase but others don’t and this change within the search trend is just reinforcing the digital marketing agency to optimize according to it.
3.Paid Search Is the Biggest Competitor:
Despite people looking for organic results for their search, paid ads are still prevalent which place websites above the organic searched websites immediately. However, paid ads increase the customer acquisition cost drastically. For the businesses to survive long-term organic ranking is a must.
4.Marketers Should Go for Long-Term Benefits:
When search becomes a priority for marketers, this is uncommon for them to concentrate on short-term benefits. Paying to reach your goal is good but for the long term, improving organic search is required to build a business. If you put your SEO in right time and budget, it is going to be great for your future sales and brand.
5.Quality of Content Matters more
With the change in Google Search Algorithm, the focus is now more on quality of content. Websites that have better content, tend to rank higher. If you would analyze, you will find that newspaper websites tend to rank very high. This is not only because of the links they are able to get but also because of the quality content they have.
6.Fundamentals of Search are Guide to Trends:
It has been observed that the formats and content optimization is evolving every day but, its fundamentals have been same. Everyone is looking for an answer to their search but the fundamentals remain to be unique and having an improved content marketing strategy. So, to keep up with the challenge of evolving digital marketing, it is important to keep up with the trends and analyze what your competitors are doing.