Google previously had acquired Motorola for $12.5 billion in 2011. This step further proved as a boon to Motorola, and the company was able to achieve its lost identity again. Furthermore, Google sold it to Lenovo for $2.91 billion.
Google seems to be implementing Apple strategies for its products.
At present, it is seen taking care of both Android aspects, the software and the hardware.
In April 2016 Google hired Rick Osterloh, who was the ex-Motorola chief operating officer. He managed a hardware team under his leadership. This resulted in the first-ever solely-Google-branded phone, the Pixel (as well as the larger Pixel XL), and also the Daydream View virtual reality headset.
Latest rumors state that Google is further planning to enter the chip manufacturing space. Sources say that it is doing so, to compete even better with deeply integrated systems like Apple’s iPhone without having to rely on third-party companies like Qualcomm.
Reports through reliable sources say that HTC acted as a secret manufacturer for both Pixel handsets last year. Google with its phone lineup is expected to launch its Pixel branded Chromebook at an event taking place on October 4.
Google is a giant with a magic wand, proving itself through many challenges and tie-ups. Google will no doubt may again come up with some more advanced strategies. Thus, it may give a tough competition to Apple who is recently ruling the market.
Source: Business Insider