New Ad Strategy for Facebook Messenger – David Marcus

Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

WP Rocket - WordPress Caching Plugin

Must Read

Aniruddha Paul
Aniruddha Paul
Writer, passionate in content development on latest technology updates. Loves to follow relevantly on social media, business, games, cultural references and all that symbolizes tech progressions. Philosophy, creation, life and freedom are his fondness.

The former President of PayPal, David Marcus, serves as Facebook’s VP of messaging products and is the head of Messenger. He was interviewed by Christina Passariello, the Wall Street Journal Deputy Technology Director, on ad strategies for Facebook Messenger and Russian Facebook influence on U.S. politics.

Derived from excerpts of the interview, to start, Marcus points out the uniqueness of the Asian approach toward monetization when asked about previous Facebook tests on monetization. To quote him on this: “You have apps for almost everything you do daily, and we needed to find what problem we could fix for businesses and people alike to generate a decent revenue stream for Facebook.”

Also Read

Then, he returns to Facebook’s recent introduction of advertising via Messenger. Messaging does not just make interactions instant but also literally preserves past conversations. According to him, Messenger surpasses the mobile website experience in terms of business aspects. The preserving factor, furthermore, makes the advertisers retarget and re-engage’ Facebook’s ad products.

When asked about the overwhelming aspect of advertising that likely bothers consumers, Marcus makes it clear that they don’t ‘want to get in the way of ’ the user interactions on the platform. “Messaging is very transactional” – as he finishes, after mentioning the services like and click-to-Messenger ads – for the advertisers.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

In reply to Passariello’s question on user feedback regarding the ‘overwhelming’ factor, Marcus states – “The way we measure this is by measuring engagement.” He seemed pretty content in this effort.

Additionally, he talked about ‘best practices in monetization with WhatsApp.’ He points out that both Messenger and WhatsApp have about 1.3 billion monthly active users. And both the platforms are in the test stages of monetization.

On the Russian Facebook influence, Marcus expressed the company’s intent to not tolerate the misuse of the platform in any way. He supports the ongoing investigations and is looking forward to the coming results.

A witty, insightful question of Passariello had a mention 470 profiles that Facebook recognized. In Marcus’ spot-on words – “My understanding at this stage is it’s a small number.”

He, representing Facebook, aims at consistency in enhancing more profoundness on approaches of new products and experiences – for usage “in ways that the platform wasn’t designed for” – hinting at further innovations coming up for the users across the world.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



- Advertisement -
- Advertisement -


Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
- Advertisement -
Tesla Records Double Net Profit in 2022 India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors Tesla’s S & Y Models Earn Best-in-Class Cars of 2022 India Approved $320m to Promote Homegrown Payments Network Twitter Roll Out TikTok-like ‘For You’ Timeline on iOS
Nothing Phone Enters US with Beta Membership Program Finally! Apple’s VR Headset Coming this Spring Harvard Scientists Develop New Cell Therapy to Kill, and Prevent Brain Cancer HTC Vive XR Elite VR/AR Headset Now Selling for $1099 Realme 10 Launched in India with Helio G99 Gaming Chipset Twitter Data Breach Revealing User’s Private Information Instagram New Feature to Create Albums With Friend Redmi Note12 Pro Plus Launched in India