Today, Facebook Business introduces two new management solutions for enhancing campaigns of businesses in terms of testing and optimization. The two excellent tools are – Creative split testing, and Test and Learn.
The creative split testing aims at providing creative platforms for reaching more people and getting higher conversion rates in favor of the businesses. It lets the advertisers test various ad formats, headlines, visuals, and even calls to action – finally to compare and pick the version providing the best result. Only one version of the ad can be seen by one user in one split test instance.
While you want to set up a split test, you can either test multiple variables or isolate a specific creative variable. You can compare between short and long videos, headlines, and calls to action, and even understand performance comparisons between animations and static images. In the experimental process, the tool lets you identify the best practices as per your business type, which further influences long-term campaigns for the better.
The second management tool by Facebook Business is that of Test and Learn. This aims at providing solutions regarding the comparison of strategies among different campaigns. The advertisers can now monitor the business activities across various campaigns by using the Test and Learn.
The management solution provides you with answers to the most insightful marketing questions while pinpointing strategies that are the best worth to drive results from respective businesses. You can go for questions like – ‘which campaign is least expensive but most effective in driving conversion rates?’ Test and Learn will give you the test that you should run for answering the question.
Test and Learn surpasses the guesswork in its working equation and leads you to more specific marketing strategies – for you to derive the most effective ones that would earn your achievements as per goals.
While the Creative split testing is going to be available for advertisers in Ad Manager by November, the Test and learn will be available by early 2018.
Source: Facebook Business