The bad news for the mobile divisions of large companies add up and continue, and this time it is Sony that has bad news to communicate, as its smartphone segment fails to rebound.
The XZ Premium, XZ1 and XZ1 Compact apparently could not be enough to generate stable income in the company, as the company has reported losses of about 22.1 million dollars in the quarter that has just ended.
The last report published by the company is, as usual, full of inequalities. While the PlayStation division, and the one in charge of the development of image sensors, continue to excel with several billion yen of net profit for the company, the Sony Mobile division loses almost one million with respect to the same period of 2016.
For several years, the Japanese have been pushed several positions behind others such as Samsung, Apple or Huawei itself in the mobile sector. Although even today, there is a community of users loyal to Sony, the latest financial data reflect that the loyalty of its followers is not enough to keep afloat a mobile division that, quarter after quarter, continues to generate losses.
In the third quarter of 2017, the company would have stopped earning 22.1 million dollars, a figure that, despite being well below more than 300 million in losses of LG, it is still a worrying topic to the company.
Although no one doubts that at the technical level, Sony phones are up to the best of the market, the criticism against Japanese terminals is mainly focused on its physical section. And, for years, the company maintains its OmniBalance design lines, which debuted there in 2013 with the first generation Xperia Z.
However, Sony has already confirmed that its next generation of star terminals will be presented in 2018, will adopt a design much more in line with the times, with smaller screen frames and new formats. It will be necessary to see if this change of strategy is enough to carry out the Xperia line, one of the most representative in the history of Android.