- Sep 23, 2021
If you have a business, you need to think of creative marketing strategies that can give you results. The advertising market is changing from time to time. Thus, you might have done everything to promote your business and still not been successful. One of the best ways is to surprise the audience with something new and interesting. At times, you might not have the budget to promote your products. Unless you have a startup business with huge capital, you probably have a limited marketing budget.
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Ideas to market your business
1. Go, Guerrilla:
With Guerrilla marketing, you will have to use imagination, creativity, and originality instead of your big budget. Smart people running a small business with a limited budget tend to use Guerrilla marketing in order to compete with large companies.
Keep in mind that there is no shortage of innovative Guerrilla marketing tactics. For instance, you can hire someone to create an appealing art with chalk. If you want, you can also organize a flash mob to grab the crowd’s attention. This will help in promoting brand awareness.
2. Socialize on Social Media:
Studies have shown that a large section of adults tends to indulge in social media, these days. Moreover, this has increased to a great extent within the last decade. Some of the popular media channels are Twitter, Facebook, Instagram, LinkedIn, etc. Each of these social media platforms is unique in their own manner. Thus, it requires exclusive means of engagement.
Instead of mastering them all at once, you should select few and try to master them at first. By socializing with the prospective customers, you will be able to create better brand recognition. Moreover, you will also find out about the customer’s need.
3. Giveaways and Contest:
Who doesn’t love the free gift! You can send customized giveaway gifts items in order to obtain goodwill, connect with the prospective customers, and build brand awareness. It doesn’t have to be expensive.
As a matter of fact, you will also be able to promote the product through the Facebook groups. Here, there are members who agree to try the products free of cost or at a discounted price in exchange for an honest review. Physical gift with the advertisement such as fridge magnets, balloon, notepad, pen, etc. are popular, too.
You can develop a viral marketing effect by making your technique interesting and attractive.
4. Piggyback the Partners
If you have a small business with a limited marketing budget, you should partner with legendary complimentary businesses. This might include vendors, manufacturers, and suppliers. Thus, you both will win when the business succeeds. However, there is an added credibility when some other business recommends you. You can exchange the customer’s list and offer to pay them a commission for every sale you make.
5. Milk the Media
If you are able to get your business features by the media, it will be free marketing. In order to garner the attention of the media, you have to try and invite the media to cover it. You can do so with a public stunt, doing something for the community, nominating yourself for a business award or contest.
Marketing your business within a specific budget is completely possible if you employ some creative ideas.