Purchase of Shazam by Apple, about to become realityShazam is an app that not only recognizes the songs that sound around us, but it is a music app in itself of the most complete that exist in the market. Its integration with Spotify allows all the songs that we listen to with the mobile phone to be automatically added to a Spotify playlist, so we will always be on hand to listen to those songs that have captivated us in the most varied environments. Well, everything points to Apple that it could buy this music recognizing firm for 400 million dollars. Rumors about this possible acquisition suggest that Apple could announce the purchase of the British firm this coming Monday. A service that in 2015 had been valued at one billion dollars but that would have lost more than half of its value in just two years. This is something that would have encouraged the people of Cupertino to take the hunt songs at a price more or less assumable taking into account the potential of the company and its devaluation in recent years. Shazam is the undisputed leader of the songs hunting platforms with more than one billion downloads in 190 countries around the world and with an average download of 20 million daily. The reasons that would take Apple to this music discoverer company are not entirely clear but it is easy to think that this acquisition could serve to integrate Apple Music and thus improve Cupertino's offer against Spotify. You could even look for a boost in iTunes sales by directly linking Shazam's searches with the Apple store, or of course, its full integration with Siri and with hardware such as your HomePod.
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04 Jun 2020, 11:08 AM (GMT)