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How Can Small Businesses Use Google Maps as an Important Marketing Strategy?

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Amit Chauhan
Amit Chauhan
Amit Chauhan is the Founder & CEO at SearchClap. Amit is an Internet Marketer, Blogger, SEO Consultant, and Link Building specialist. You can connect with him on Twitter, Facebook and LinkedIn.

Google Maps marketing is an effective way to showcase your business to local customers or employees when they are searching for it. You can greatly benefit by promoting your business to the customers for free when your objective of establishing an online presence is predominantly generating business from the local customers.

Google Map marketing is a process of showing your business to the customers on Google Maps with a balloon icon that displays the information related to your business name, location, and contact information. However, it is not necessary to have a physical location to get listed on Google Maps. As long as you can serve the local customer by offering a product or service, your business can be listed on Google Maps.

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The trick to gaining a customer base through Google Maps marketing lies in getting higher rankings in the search engines. Your business will be listed in the search results of Google Maps when it has ranked as one among the top five rankings. Further exploring can be possible only when the customer clicks on more items.  It is a general tendency for the customer to go through a handful of top links while searching for a product or service in the locality. You should always try to be among those top listings to capture the new customer’s attention. There are certain things your business can do to get higher rankings in the Google Map search results.

Detailed profile description

You need to create a business page to get listed on Google Maps. To increase your rankings in the search results, you have to give a detailed description of your business to the customer who is trying to find you. As a part of this description, you should keep accurate information about your business location along with the postal code; this helps Google Maps to show the exact location of your business operations before taking a call of action. Mention all the accurate details about the category of the business, working hours, and contact information. Make sure the approved address you mention in Google Maps does not deviate from the business location you serve.

Get your business location verified by Google

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Google gives prior importance to the businesses that are verified by them over the other business that are listed on Google Maps. You should get your business verified by Google to get higher rankings on the Google Map listing. Google either sends a postal card to your location or verifies your business through a phone call or e-mail. Only certain businesses are eligible for these privileges, so check if your business is among them.

Manage and Respond to Reviews

Reviews become the key factor for the website to increase its search engine rankings. Far ahead of establishing a line of trust for the customers, these reviews effectively increase your search engine rankings by providing quality backlinks. If in case you get a few negative responses from the clients, it is always advisable to respond to them by addressing their concerns.

Build quality backlinks through local citations

The prominence of your website in the search engines can be built through quality backlinks that come from the local citation. These backlinks can help in a great way in increasing your Google Map marketing efforts.

This does not mean ignoring other ethical SEO strategies that ranks up search engine page results. As Google gives higher importance to the top listed companies in the organic search results while listing ranking the sites through Google Maps, ethical SEO practices should not be ignored.

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