With over 700mn active users worldwide, Instagram has been crowned as one of the most popular social media platforms. It has become a gold mine for everything, be it shopping, promoting business, making money or sharing stories, people hop on it quickly.
Unlike Facebook and Twitter, this social media platform has more users, thereby attracting businesses from all niches to market their products. However, if you are looking ways to get your brand popular among various audiences then Instagram can be your magic platform.
No matter what you are. Be it a novice who want to make money from this platform, or a noob, who wants to excel his reach as well as his business, these pro tips will surely help you.
So without further ado, dive-in to know more:
Show your creativity:
Your most important tool on Instagram is visual content; the more you creatively showcase the products, the more they will become popular. Remember, products and their promotion are for customers not for you, so publicize as per their mind-thoughts and don’t personalize things.
Optimize your business account:
Businesses, these days, have been flocking on Instagram to attract users around the world. If you are one of those, make sure not to integrate your business account with the personal account. Focus on promoting your products; be professional and specific about publishing a new product.
Include links to the landing page or your online shop in your bio. Adding links will not only give you a strong customer base on Instagram but, will also boost traffic to your landing page.
Put catchy and exciting bio:
An interesting and appealing bio will engage more users to your profile. Craft a brief description of your business along with the bio to let the audience know about your brand. Make it light and readable and also avoid using sales tone.
Create an engaging Instagram post:
Visuals are worth a million words, so make use of this power and put images or visuals that hook customers easily. Promote your brand and products by using professional and creative photos. Put attention-grabbing gif’s, video’s or photos to make your post look visually appealing.
Include hashtags to narrow down your post’s discoverability:
Don’t stuff hashtag, instead include at least one hashtag in one post. Instagram feed changes in minutes, so, use trending hashtags with catchy keywords. Use specific tags as well as general hashtags to keep your post on the top for longer hours.
Put engaging and active captions:
Learn the art of caption writing and put an interesting caption along with your product. Ask questions and don’t repeat things related to the image. Don’t make long captions; be specific, catchy and interesting while putting captions.
Contests are perhaps the best way to boost engagement and to increase sales on Instagram. If not, they help build brand recognition, and followers. Put a catchy photo of the prize, use give away, add gift cards and much more to get engagement.
Collaborate with users and respond to notifications:
Well, it is perhaps the obvious thing to do, don’t let your followers speak only. Converse with them, answer queries and respond to the comments. Mention using @xxx or link each other to get more engagement with your post.
Instagram is one of the big communities from users around the world. It’s by far, the most lucrative social media to get more sales. However, things can go wrong if you don’t know the right techniques.
Nevertheless, above mentioned were some of the tips and techniques you can follow to promote business through social media.