Google Acquires U.K-based Sound Tech Startup Redux at an Undisclosed Amount

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Shahid Mondal
Shahid Mondal
A sports lover. Love exploring and writing about new technology. Avid follower of digital transformation.

Google has reportedly taken over Redux, a U.K.-based sound tech startup. It basically focuses on turning surfaces, like the display of smartphones, into speakers.

The technology, developed by Redux, eliminates the necessity of small speakers in mobile devices. This technology can free up space in the devices, creating room for batteries or other components. The technology is thoroughly explained on the defunct website of the Cambridge, U.K.-based startup.

Alphabet has acquired Redux via an Ireland-based subsidiary of Google. Though it is not quite clear yet when exactly this deal took place. The transfer of shares between NVF Tech Limited, the holders of Redux, and Google was confirmed last year on the 13th of December. The U.K. regulatory filings have confirmed the date. Whereas another well-known source, Crunchbase, claims the deal to have taken place in August.

Google has yet to make any official announcement declaring the price or any other deal details. Redux had then backed up by significant investors like Arie Capital. In the March of 2017 only, Redux had raised $5 million. The company’s focus centered mainly on computing, mobile, automotive and industrial controls had 178 granted patents.

Alphabet is believed to be a potential gainer from the deal. Google introduced the smartphone series in 2016. So the engineering talent from Redux is definitely going to help Google improve their smartphones, especially in the sound department. Google can also utilise haptic feedback technology of Redux. The voice-controlled speakers are already being heavily promoted by Google at the CES conference. With this device Google is trying to compete with the Echo device by Amazon.com Inc.

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