Apple has marketed its new iPad Pro by releasing two ads, Augment Reality and Take a Note, on January 13. Apple showcased these ads as a PC replacement, saying, “what’s in a computer”? The ads are part of a larger campaign ongoing since last year.
The first ad highlights augmented reality that shows how the device can be used for imagining scenes around you based on Apple’s new ARKIT platforms for iOS 11. As Apple shows in the ad – with iPad + iOS 11, one can use it for augmenting reality as it literally transforms the world around you. The Next computer may not be a computer.
In the second ad, Apple tries to showcase the Apple Pencil and how the Pencil can be used for creating multimedia notes on an iPad Pro running on iOS 11. The Pencil has the capability to draw, type, drag, and drop photos from Apple’s files. The ad shows a boy creating a school project using the GoodNotes 4 application with iPad Pro and Apple Pencil.
Over the recent months, Apple has been releasing new advertisements for the viewers that question what a PC is in the days of iPad Pro.