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BMW acquires Parkmobile to become world’s leading digital parking solutions provider

Author at TechGenyz Automobile
BMW Acquires Parkmobile

North America based Parkmobile, LLC has been the largest provider of mobile parking services, for quite some time now. The BMW Group just acquired them to become the leading international provider of digital parking solutions. A minority stake in Parkmobile, LLC was being held by the BMW Group, since 2014.

Parkmobile has over 100 employees of their own and they will continue to work with the new owners. More than 300 US cities like New York, Philadelphia and Phoenix were within the service radar of Parkmobile, LLC. ParkNow, a part of the Parkmobile Group Europe, was undertaken by the BMW Group in April 2016. This brings all of the 22 million customers of Parkmobile across more than 1,000 cities in Europe and North America under the service of the BMW Group.

The BMW Group has a very strict corporate strategy, known as NUMBER ONE > NEXT. They prefer to focus on the mobility of the future and in order to do so, they invest heavily in futuristic technologies. The expansion of its range of mobility services is believed to be a part of that strategy. This acquisition empowers the company to provide better parking solutions.

Up to 30 percent of city traffic is caused by people looking for parking spaces. The acquisition of Parkmobile, LCC makes us the leading international provider of digital parking solutions and means we can better address the pain point of parking by scaling our offering for customers worldwide – Peter Schwarzenbauer, member of the Board of Management of BMW AG

Peter Schwarzenbauer is the main man behind MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group.

We are proud of what Parkmobile has already achieved and look forward to working with our new colleagues to scale the business even further – Bernhard Blättel, Head of Mobility Services at the BMW Group

The BMW Group has always been on the forefront of disruptive mobility technology. Having access to new capital as well as the BMW Group’s global network of partners and customers puts us in an excellent position to accelerate our growth and expand further beyond North America. We could not imagine a better partner – Jon Ziglar, CEO of Parkmobile, LLC, praised the BMW Group

Parkmobile basically allows the drivers, irrespective of car brands, to do on-street parking, without any ticket, just via an app or directly from the car. It is a cashless procedure. Apart from that, the service can guide to reserve and pay for off-street parking in garages and offer other transit-related services.

The BMW Group is looking forward to improving the urban mobility by the betterment of the Digital parking solutions. A systematic assistance leads to lesser emission from cars, which reduces the pollution as well.

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