Having an amazing idea is all it takes for some entrepreneurs to totally commit to a new business venture completely, without previous planning or preparation. Naturally, when that happens, they make mistakes; sometimes lots of mistakes. This is why young entrepreneurs need to stop themselves from getting carried away and learn how to control their impulses when conducting business with others. Yet, it’s not so simple, as even the more experienced entrepreneurs can fall into some of these traps. Therefore, pay close attention to some of these common mistakes and try your best to avoid them altogether.
Skipping market research
Believing that an interesting idea is all you need to start a business of your own is a recipe for a disaster. There can be no real business planning without some prior market research to determine whether there truly is an actual demand for your products and/or services or not. Once you have the necessary data, you can see where your business plan stands and then decide whether or not to fully commit to that idea. This way, you’re getting all of your bases covered before making a rash decision that you’re going to regret later on.
Choosing the wrong partners
Speaking of rash ideas, some people are so eager to start a new business that they totally ignore their own instincts and start out with a business partner they’re not remotely compatible with. Even if you have an amazing idea, and had conducted all of the boring market research beforehand, it won’t mean anything if you have chosen the completely wrong person to be your partner. Your business will turn into a huge waste of time for both of you, eventually costing you a lot of money and gaining little, if anything, in return. Hence, you should always be careful when deciding on who you’re going to partner up with and have a plan B if that person doesn’t keep their end of the bargain.
Proper communication channels are vital for establishing a solid foundation for your new business. Not investing in them would be a huge mistake. For example, not having adequate business phone systems might cost you some potential customers if you’re not able to redirect calls and follow leads fast enough. Most probably you’ll have your hands full doing other tasks by now as starting a new business is intense and time-consuming. As an entrepreneur, you have to do a lot of things simultaneously for your new business, including marketing, recruitment, development and so on. So, having someone take care of the customers, and other time-consuming tasks, while you focus on other things might be the best idea.
Building the wrong team
When launching a new startup or small business, you have to keep one thing in mind: you have very limited resources. This means that out of your initial crew, you need to have various people that will be able to complement each other with their own strengths and weaknesses. Unfortunately, a lot of these ventures fail exactly because they don’t have the necessary depth in their teams. Searching for versatile employees is the key here. You want your IT expert to run your servers at night; check up on your social media community in the morning and give you financial ideas during lunch hours. Or, in other words, with the limited workforce you’ll have at your disposal, you’ll need to find some really capable individuals who can do more than one thing that is required of them when called upon.
Not enough marketing efforts
Thinking that your products are so good that they don’t need real marketing and that they’ll actually sell on their own is setting yourself up for failure. No matter how great you think your products are, or how popular they might be, in the end, you need to market them all the same. Why do you think Coca-Cola invests so much into marketing, even if it’s so popular and successful all around the world?
In conclusion, keep your hubris and recklessness at bay and take the time to plan things out carefully before you go starting any business ventures.