- Sep 20, 2021
A few days ago, it was reported that LG will step on the brake and will manufacture fewer phones per year. After one of the directors of the South Korean technology major hinted company’s new strategy, another big company has revealed more about its future plan in the short and medium term is Sony.
Sony CEO Kaz Hirai has now confirmed that his company will continue to make Xperia-branded smartphones going forward. Here we will tell you more about what he said and how this decision could be interpreted that will undoubtedly affect the regular fans of the Xperia Series, but also, within the company itself. Will they be successful changes or not?
Dismantling the rumors
A few months ago, voices began to emerge about the possible withdrawal of Sony from the market of smartphones. What could have been the factors that would have led to thinking about the departure of the brand from the list of major manufacturers? It may be difficult to find any cause that would lead you to believe this, but one of the possible ones could be Sony’s loss of market share to other companies especially Chinese brands like Xiaomi, Oppo, and Vivo. However, we must remember that this impact would have been minimal since the Japanese company continues to be present in the high-end phablet space.
Sony Mobile will continue to make phones as usual
According to CEO of the company the departure of Sony from the market would be irreversible, that does not make much sense. In addition, the technology is not present only in Japan, but in the most important markets in the world – the company has to continue manufacturing smartphones.
Less visibility than its rivals?
As we said before, it seems that Sony is following a path similar to that of LG, since Hirai has ensured that they will not launch new models for the mere fact that their rivals step on the accelerator and take out several devices a year. Now, the revenues of the mobile division would focus on two direction – the sale of the smartphones and, on the other hand, the supply of image components, essentially cameras, to third-party manufacturers.