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LG and Sony join hands for the supply of OLED display to expand growth

Author at TechGenyz Insights
Sony Partnership

Reports say that LG is all set to make and supply OLEDs (organic light-emitting diode) for Sony. Seems like the duo is getting decked up to set foot into the engrossing smartphone community.

On January 28, some industry experts claimed that the OLEDs, to be supplied by LG, will be flexible apparently. An official, closely accustomed to the inner situations of LG’s display further added: “We know that Sony is working with flexible OLEDs”.

Sony attained some serious profits last year by presenting a big TV model, assembled with an LG-made large OLED screen. Within the first half of 2017, Sony’s net profit became 211.7 billion yen, which was the highest number for Sony in a decade.

Though the company was being praised in the TV sector, the scene in the smartphone industry was not very enchanting. Sony has been able to hold a single-digit share in the global smartphone market. It still ranked second in Japan, just next to Apple. Around the first half of 2017, Sony witnessed a market share of 14.9%, leaving behind companies like Samsung Electronics, Sharp, and Fujitsu.

As Sony was unable to introduce new ideas for their smartphones, it’s still running behind companies like Samsung and Apple. So looking at the present situations, Sony is planning to implement new ideas in their smartphone segment. Because LG holds a prominent place in the market for their displays, experts are assuming that this joint venture would be more profitable for Sony. It will be intriguing to see, what Sony puts on the table in the future to compete with the Chinese brands like Gionee and Xiaomi.

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