Apple has filed for a new U.S. trademark for the famous Rainbow logo to use on its apparel, like hats and caps. The filling was processed back in December by TRAM (Trademark Reporting and Monitoring System) of the U.S. Patent and Trademark Office. It is presently waiting for approval. As the description in the filing goes, the mark is: an apple with a bite removed, with a detached leaf in green, and the apple divided into horizontal colored segments of the following colors (from top to bottom): green, yellow, orange, red, violet and blue." The same Apple Rainbow logo is used by the firm on the front of its T-shirts at the Apple Park Visitor Center. The new filing does indicate the company’s expansive intention on clothing. It may as well be that Apple wants to protect its signature from unofficial use, and not ultimately goes on to use for headgear. Graphic designer
Rob Janoff came up with the design in 1977, although Steve Jobs in his return to the firm in 1977 chose the monochromatic version that’s being used even today. Apple co-founder, the “fifth Beatle” of the company, Ron Wayne brought the first logo design in 1976 that featured Sir Isaac Newton and an Apple evidently hanging above his head. What do you think Apple is going to do with the multi-colored version of the present logo? Share with us in comments below. Follow this space to know what Apple finally decides to do as soon as things get official.
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20 May 2020, 6:01 AM (GMT)