Role of social media in promoting a business

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Creating a website and developing it is essential for any business. It is necessary to expand your presence online and maintain your business existence on social media platforms like Twitter, Facebook and, Instagram in addition to having a site.

It’s 2018, and social media is multiplying, with more people joining in social media networks and using them regularly and is becoming more significant in the coming years. Companies, which are not having active accounts on social media platforms, may face the risk of missing out surplus marketing opportunities.

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Social media in recent years became a must for marketers. Of all the new marketing media platforms, social media has turned as the best marketing mediums. With such incredible growth, today every business needs to leverage proper social media networks efficiently.

Not only it sounds simple, but their target audience is running on the favorite social media channels. One of the primary advantages of social media for businesses is that it makes you enable your target customers.

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Going through the Facebook updates Twitter tweets posted by your customer base provides you insight into what they need. It helps your company formulate strategies for marketing that address customer needs.

Businesses and customers on social media can interact directly. Both parties can discuss the company and can ask questions about each other, and report each other’s content. It is intimidating to get started with social media.

Choose the Right Platforms

It is crucial for any business to achieving success by sharing your content on the right social media platforms. You should consider your business and customers to determine which channels to use. It’s essential that you create accounts on the right platforms your target audience uses, so they’ll provide a path to connect quickly. You should consider which site perfectly fits your product. For a video production company, for instance, the perfect choice is YouTube.

Create a Calendar

Creating posts at the minute can lead to scrambling and low-quality content. Creating content for social media calendars can help you avoid these mistakes and leads to more efficient posts.

To create a content calendar, use a regular schedule for each social media platform and plan out your posts in advance, links, complete with hashtags, images, and other content.

Encourage Engagement and Don’t Over-Promote

Social media should be social and of course, doesn’t apply to those who merely use these sites for fun. It is essential to encourage interaction to take advantage of social capability.

Businesses may fall into the trap by treating both regular advertisement and social media. You need to create content that people enjoy, but don’t want to promote your business in every business blatantly.

Share Video

On social media, visual content works well. Promoting content through video is ideal for grabbing the attention of the people as well as conveying your passion and personality to your customers.

Like people scroll through their social feeds, visual content stands out well, so they’re more likely to view and engage it. It is the perfect way to say more than you could say in a typical post and can create a compelling, narrative-driven video to attract the audience and to get the best reaction.

Build a Community and Address Problems Quickly

When you are creating a community around your brand, the people will engage with each other within that community and help you promote content.

You may also influence users and ask them to help you by providing a review of your product. Through social media, you will hopefully receive positive feedback. Though you encounter someone who is argumentative, upset or has something negative to say about your company, it happens occasionally.


With nearly 3.5 billion active users, social media is a potential goldmine for current patrons as well as new customers who could become regular customers. Create a flexible social media campaign, and you’ll be able to connect with some of the people and grow your customer base.

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Prasanthi Korada
Prasanthi Korada
Prasanthi Korada, a Post Graduate in Computer Science from Andhra University was born and raised in Kakinada. She is currently working as a Content Contributor at Her professional experience includes Content Writing at Vinutnaa IT Services and Digital Marketing at Prominere Software Solutions. She can be contacted at Connect with her also on LinkedIn and Twitter

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