Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

It’s been common knowledge now for some time that Xiaomi has toppled Samsung’s position as the smartphone leader in the OND quarter of 2017.

For all the loyal Xiaomi fans out there who want to know how Xiaomi achieved this feat, it was attributed to Xiaomi’s higher sales volume over Samsung during the Oct-Dec quarter of 2017 in Maharashtra, which contributed as much as 13.7% to Xiaomi’s total sales volume during the quarter. Samsung sold 15.3% of its smartphones which was quite less than Xiaomi’s impressive sale of 31.2% of its smartphones. Xiaomi’s sales volume in the state was catalyzed by its popular Redmi Note 4 flagship.

Also Read

During October and November 2017, Xiaomi opened two Mi Homes in Maharashtra, which helped it gain a foothold in the smartphone market of the state. To add to this, it recently opened its 3rd Mi Home in Thane, Maharashtra.

The other 3 players among the top 5 players in the smartphone market of Maharashtra were Vivo, Oppo, and Lenovo (including Motorola) in the 4th quarter of Maharashtra in 2017. Together, these top 5 smartphone performers struck a whopping 84% sale of their smartphones.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

However, with the net subscriber addition during the quarter being low for Maharashtra, there was a decline of 362,420 subscribers, so the smartphone sales were mainly replacement or upgrade, the decline being caused due to a fall in the R-com and Airtel subscription during the 4Q 2017 quarter in Maharashtra.

The marketing team of Xiaomi gauged this market scenario intelligently and led the sales by affecting sales for replacements and upgrades for the discarded smartphones of its user base. These discontinued smartphones included Micromax ( including Yu ), which amounted to 26% of the discarded smartphones. The other smartphone brands that couldn’t live up to the consumer expectations were Intex, Karbonn, Sony Mobiles, and iBall, jointly amounting to 66.5% of the discarded smartphones during that quarter in Maharashtra. The preference of Chinese and global Tier brands like Samsung over the Indian brands is mainly caused due to the increasing demand in the Indian smartphone user base for 4G smartphones, where the Indian brands have been struggling to keep pace with their international competitors.

Recognizing this market demand by the increasing urban population in India as a profitable business opportunity and promptly responding to it, Xiaomi was the first brand to introduce a 4G smartphone quite affordably priced below Rs 10,000. Not stopping there, it followed this up with a string of reasonably priced but high-speed devices ranging from Rs 7,000 to Rs 10,000.  Sitting pretty in its numero uno position in the smartphone market in India, Xiaomi exemplifies its own tagline: “Rise to Power”.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -


Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
- Advertisement -