Adopting a mobile marketing strategy is the key to building a more personal relationship with your audience. Mobile has become a necessity for every individual. Can you leave your home without your mobile? The answer is No! If it is a big deal for everyone, why should marketers ignore their chance of interactivity with their potential customers?
As every cell phone has internet access, it is an excellent chance for brands to turn it into their benefit for publicity the same way they have used videos to enhance their market value.
1. Efficient Use of Location-Based Marketing:
A brand can use location-based Marketing to engage the nearby potential customer through their location alerts, as mobiles are something that everyone keeps with them at all times. The alert contains information related to the local business informing the local customers about the deal of the day, promotional offers, etc.
Location-based marketing has made it a lot easier to generate a quick response from customers towards the current offers. Location-based marketing will not only produce an immediate response from the customer but will also help create brand awareness among the people. Due to this high-end technology, it is more accessible for the business to reach a targeted audience.
Engaging in an SMS-specific sales marketing team and advertising your SMS campaign throughout your company’s media is an essential step for all kinds of firms. Get Emotive, the only all-in-one SMS marketing company that helps you optimize your SMS campaign’s advantages with Conversational Ads.
2. Take Advantage of Augmented reality technology:
People were fascinated by the concept of virtual reality, but the idea of augmented reality is changing the view of the world and the view of its users. Building impressive advertisements using augmented reality technology can take over the market. The idea of building a world based on your imagination thrills the audience.
3. Fast Speed Mobile Sites:
Brands should focus on their website’s speed for mobile users. It’s the duty of the brand to deliver their customers the best experience while visiting their website using their mobile phones. If the mobile browsing speed is low, it will result in customer disappointment, and the customer will prefer not to visit your website again.
To increase mobile sales, brands must pay attention to the loading speed of websites for mobile. The increased mobile site loading speed will increase the sale of the product by a large number. Brands should hire experts to make this job done by providing their customers with a high-speed loading experience on their websites.
4. Mobile messaging apps:
If you’re looking for a more effective way to engage customers in your mobile marketing strategy, you should think about developing your mobile messaging apps like Viber, Line, and Facebook Messenger. Developing an app for your business is no problem anymore as so many developers are ready to get it done in a very little amount. People also prefer to use these apps because of the cheap mobile data packages.
It has also become a trend where businesses interact with their customers through these messaging apps and keep their records to use later for personalization and segmentation. In this way, they are more precise in their message to the customers based on their interests and demands of the customer. As people love to be treated especially directly by the brands, it increases the likability and preferability of the customers.
5. Excessive use of Mailboxes:
According to recent research, 54% of people open their emails through mobile devices and 30% from desktops. There was a rumor saying that people don’t prefer emails for any marketing campaigns, but it doesn’t seem like this email is now used as one of the most trusted ways of generating a response from potential customers. By the end of 2018, the number of email users will reach over 2.8 billion around the world.