The key to building a more personal relationship with your audience is to adopt mobile marketing strategy. Mobile has become a necessity for every individual. Can you leave your home without your mobile? The answer is No! If it is that big deal for everyone then why should marketers ignore their chance of interactivity with their potential customers?
As every cell phone possesses the feature to have internet access, it is an excellent chance for brands to turn it into their benefit for publicity the same way they have used videos to enhance their market value.
1. Efficient Use of Location-Based Marketing:
A brand can use location-based Marketing to engage the nearby potential customer through their location alerts; as mobiles are something that everyone keeps with them at all times. The alert contains the information related to the local business informing the local customers about the deal of the day or promotional offers etc.
Location-based marketing has made it a lot easier to generate a quick response of customers towards the current offers. Location-based marketing will not only produce the immediate response from the customer but will also help create brand awareness among the people. Due to this high-end technology, it is more accessible for the business to reach a targeted audience.
2. Take Advantage of Augmented reality technology:
People were fascinated by the concept of virtual reality, but the idea of augmented reality is changing the view of the world and the view of its users. Building impressive advertisement using augmented reality technology can take over the market. The idea of building a world based on your imagination thrills the audience.
3. Fast Speed Mobile Sites:
Brands should focus on their website’s speed for the mobile users. It’s the duty of the brand to deliver their customers with the best experience while visiting their website using their mobile phone. If the speed for mobile browsing will be low, it will result in customer disappointment, and the customer will prefer not to visit your website again.
To increase mobile sales brands must pay attention to the loading speed of website for mobile. Increased mobile site loading speed will increase the sale of the product by a large number. Brands should hire experts to make this job done for providing their customers with high-speed loading experience on their websites.
4. Mobile messaging apps:
If you’re looking for a more effective way to engage customers, you should think about developing your mobile messaging apps like Viber, Line, and Facebook Messenger. Developing an app for your business is not a problem anymore as there are so many developers who are ready to get it done in very less amount. People also prefer to use these apps because of cheap mobile data packages.
It has also become a trend where businesses are interacting with their customers through these messaging apps and keeping their record to use it later for personalization and segmentation. In this way, they are more precise in their message with the customers based on the interest and demands of the customer. As people love to be treated especially directly by the brands, it increases the likability and preferability of the customers.
5. Excessive use of Mailboxes:
According to recent research, 54% of the people are opening their emails through mobile devices and 30% from desktop. There was a rumor saying that people don’t prefer emails for any marketing campaigns but it doesn’t seem like this email is now used as one of the most trusted ways of generating a response of the potential customers. By the end of 2018, the number of email users will reach over 2.8 billion around the world.