7 Reasons Why Facebook Is on a Downward Trend



Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

If you shuffle the history of business, then Facebook might seem one of the most successful commercial entities on the globe. The social network is increasing revenues by more than 50% a quarter, and its earnings per share are more than 70%. If you consider this, then its financial success makes it light-years ahead of the average U.S Company. The programs and entities attached to it are also growing. Facebook messages spying apps like Xnspy are getting the attention of users.

SocialPilot Affiliate
SocialPilot: Cost-Effective Social Media Management Tool
Data-driven decisions to improve engagement and finetune your social media strategy. 85,000+ professionals trust SocialPilot to manage social media, improve engagement and analyze results - at a pocket-friendly cost.
Trial Now

Even with this huge financial growth, the medium and long-term picture of the tech giant looks very different. Facebook is facing challenges at a mammoth rate. In addition, many international leaders have started raising their dissent towards it. It may sound mad to claim that Facebook is declining, but there are reasons to think Facebook is on a downward trend in terms of influence, not wealth.

Also Read

Table of Contents

1. A drop in Engagement

There are worrying signs for the social media giant. The amount of time people spend on Facebook has fallen in absolute numbers. In simple words, the engagement has dropped too. It was reported by Facebook that the amount of time people spend on Facebook has dropped by 50 million hours a day. This is a sharp decline, pointing to the newsfeed’s unattractiveness. People feel no more addicted to Facebook. This means it would also become less attractive for advertisers who form a huge part of Facebook funds.

2. Growing advertiser opposition

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

When we talk about the decline, the biggest blow could be the retreat from the advertisers. Many companies are feeling that consumers’ trust in social media is waning. And major consumer giants like Unilever are threatening to pull the money out of Facebook.

This animosity between the advertisers and big tech firms is growing. The reason is the firm’s alleged secrecy about targeted users of the marketing ads. Companies abhor this as a lack of transparency from the big firms. If the major advertisers leave, Facebook’s advertisement model will take a huge hit.

3. Fake News propagation

There is growing unrest among the people about Facebook’s impact on well-being and the truth itself. The CIA’s investigation into Russian involvement in the U.S. presidential election is also looking into the use of Facebook by the Kremlin faithful.

Hillary Clinton also agreed last year that Facebook played a role in her defeat last year. If Facebook starts getting known as a bad guy, then a social media platform that advocates openness and connectivity would earn the wrath of undermining the will of the American people.

4. Declining users:

For the first time in its latest earnings call, Facebook revealed that the number of active daily users in the US has dropped. The number of users has also dropped in Canada, its biggest market. This is quite contrasting as this number has always increased. Although the number of users was small, 184 million rather than 185 million, is it a decline anyway? Another reason for the decline is the use of Facebook message spying apps. This drop precedes the changes announced by Mark Zuckerberg about making the new feed prioritize meaningful interactions.

5. Criticism by the former executives

This is another terrible trend in the social media platform’s reputation. Facebook has recently come under fire from its former executives. Those seniors have really turned against it. They accuse Facebook of destroying the social framework. They contend that Facebook is promoting discourse, no cooperation, mistruth, and misinformation. But this is not the only one that brings bad headlines about Facebook; it also hammers its reputation in Silicon Valley. This can also stop its further growth.

6. Regulatory Duties are Expanding

Both Europe and America are gearing up their regulatory companies to slap higher taxes and regulatory duties on Facebook. This could grow with time, and the duties may become harsher. There is a talk about the reforms in current law to reign in the Big Techs. Many lawsuits are being filed by the users and even governments to sue the big firms. Millions of dollars are being slapped as penalties. Germany is using hate speech laws to impose heavy fines against Facebook. The international mood against the platform is hardening.


Data is money in the modern world. The new superpowers in the world of business are those who monetize the user’s personal data. The collaboration of media and technology giants has given birth to the data economy. As a result, data regulation is also being touted. European Union is coming with its data protection regulation, GDPR. This policy will come into effect on 25th May this year and will have a massive impact on giant techs, including Facebook. Due to this regulation, Facebook could face huge fines and penalties for data breaches. Although Facebook is already making changes in its privacy settings. Facebook also acknowledges that the GDPR could be an impediment to its future growth.

With all these arguments, there is a growing suspicion that the social media giant cannot control the spying app for Facebook and many other challenges that the social media giant cannot control. Its influence may be waning after staying at the top for years.

iThemes WordPress Hosting

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.



Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
India to Produce Upcoming iPhones: Trade Minister Japanese Professor Developed A Power Semiconductor made of Diamond Google Releases New Product for India’s Merchants Indian EV Startup Unveil Two AutoBalancing Electric Scooters OPPO Find X6 Pro Images Render via Weibo Sony Develops New Tech to Reduce Noise of Image Sensors Tesla’s S & Y Models Earn Best-in-Class Cars of 2022 India Approved $320m to Promote Homegrown Payments Network
Twitter Roll Out TikTok-like ‘For You’ Timeline on iOS Nothing Phone Enters US with Beta Membership Program Finally! Apple’s VR Headset Coming this Spring Harvard Scientists Develop New Cell Therapy to Kill, and Prevent Brain Cancer HTC Vive XR Elite VR/AR Headset Now Selling for $1099 Realme 10 Launched in India with Helio G99 Gaming Chipset