I’m concerned the most about the dilution of the relationship between quality publishers and their loyal audiences over time. Taboola wants to be everywhere you make decisions. We always want to drive traffic directly to the content owner, and we never want to become a walled garden ourselves. - Adam SingoldaTaboola has two types of contracts with Publishers. As per one contract, Taboola includes the company’s recommended links on their sites. In return, they give Taboola and ZTE a certain proportion of the revenue that gets generated, once a user clicks on one of those links. The other contract sees the Publishers paying in an automatic bidding system in order to get their links included. Taboola is trying to create a publisher-friendly Android counterpart of Apple News. But there will not be any stand-alone Taboola app. The news articles will get displayed on their lock-screens, instead. A companion module is expected to come afterward. It will let the users go through the recommended articles by swiping on their phones. In the ZTE feature, the readers will be led directly to publishers’ websites. This way, the publishers get more control over ad sales and readers.
India Coronavirus Cases Update 216,919 Total 6,075 (2.8%) Deaths 104,107 (48.0%) Recovered
04 Jun 2020, 11:08 AM (GMT)