Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

Shahid Mondal
Shahid Mondal
A sports lover. Love exploring and writing about new technology. Avid follower of digital transformation.

Taboola is one of the most well-known “content recommendation” firms. They place sponsored links on publishers’ sites. The firm is looking forward to opening a new front. Recently, they secured a deal with ZTE Corp., the Chinese smartphone manufacturer, this Wednesday. This deal will see Taboola’s recommended links being displayed on some ZTE devices.

Adam Singolda, Taboola Chief Executive, has confirmed that initially, there will be only links to news and lifestyle stories. Afterward, there will be paid links from content marketers.

Also Read

The list of Taboola’s publishing partners contains heavyweights like USA Today, HuffPost, Business Insider, and MSN. Which of them, exactly, are going to be featured with ZTE devices isn’t revealed yet.

Taboola charges to include links to their recommendations. They refer & redirect readers to their websites. Taboola receives a cut of the advertising revenue generated on the site. As a result of this deal, ZTE will be receiving ad revenue share. No specifications about the revenue split are revealed yet.

I’m concerned the most about the dilution of the relationship between quality publishers and their loyal audiences over time. Taboola wants to be everywhere you make decisions. We always want to drive traffic directly to the content owner, and we never want to become a walled garden ourselves. – Adam Singolda

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Taboola has two types of contracts with Publishers. As per one contract, Taboola includes the company’s recommended links on their sites. In return, they give Taboola and ZTE a certain proportion of the revenue generated once a user clicks on one of those links. The other contract sees the Publishers paying in an automatic bidding system in order to get their links included.

Taboola is trying to create a publisher-friendly Android counterpart of Apple News. But there will not be any stand-alone Taboola app. The news articles will get displayed on their lock screens, instead. A companion module is expected to come afterward. It will let the users go through the recommended articles by swiping on their phones. The ZTE feature will lead the readers directly to publishers’ websites. This way, the publishers get more control over ad sales and readers.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -


Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.


Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.


OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.


- Advertisement -
- Advertisement -