Spotify, the music, video and podcast surfing software, want more people to pay for the music that they want to hear. Piracy harms almost all of the artists known to man since they do not get the payment that they deserve for their music from their fans. Spotify was launched for this reason so that fans would pay for the music they want to listen to and for the artists that they support. The music labels associated with Spotify too want more people to pay for music. So they have decided that they are going to give more music away for free.
The idea of giving more free music to get more customers may sound paradoxical but the main reason behind it is that if people get more free stuff, they will eventually end up paying for them in the long run. So Spotify is rolling out a new version of its free mobile app. This new mobile app will give its users more access to songs. It will give its free users the ability to play songs on demand from 15 populated playlists. Some playlists will be personalized according to the taste of the user like its popular “Discover Weekly” feature. However, Spotify had previously let their users listen to on-demand music for free. All the user needed to do as to opt for the ad-supported option.
This feature made Spotify stand apart from other music streaming software available now. But they had limited full, free access to its library of songs to desktop users and limited access for the mobile app user. The new app, however, will not remove these limits entirely but it will give the users to sample music. The paid users will get full access to Spotify’s entire catalog of songs and that too without any ad.
The main reason behind Spotify free service is that it most definitely had given a certain growth number to its investors and is now a public company. So far they have 71 million paid subscribers and they have promised their investors that by the end of this year, they will hit their mark of reaching to 96 million paid subscribers. Spotify’s first-ever earnings report is scheduled on May 2nd, 2018.