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Facebook brings new tools in Messenger to boost connection between businesses and people

May 2, 2018, 7:45 am

Facebook has come up with new tools for its Messenger to strengthen connections between businesses and people. While the social media platform already is helping the concerned field enormously, it defines the newness as ‘the next step in the evolution of the Messenger Platform.’

One of the major new tools is that of the AR for Messenger. Large and small businesses can now use the Camera Effects Platform to integrate AR into Messenger. Accordingly, during an interaction with a person regarding your business, you can ask them to activate the camera. It will be pre-populated with filters and AR effects relevant to your brand. This will enable them to share images or video in their timeline, group or even one-to-one conversations; or simply save to their camera roll.

The AR tool being launched in closed beta enriches online shopping experience for the customers, as they obtain images and required details of their intended-for-purchase products. The feature is as well the latest addition from Facebook AR Studio.

At launch, the brands that are bringing their AR effects for Messenger experience are Asus, Nike, Kia, and Sephora. Facebook invites interested businesses to incorporate AR effects in the same way by signing up for its waitlist here. It will notify you when the tool is made broadly available.

M Translations

Another fresh feature for Messenger that Facebook has brought is the M Translations. This is to broaden the reach of marketers across various communities taking down the barrier of language differentiation. Via M Translations, your probable customers will be asked for translating a message that they’d receive in a language unknown to them.

The launch of this feature will allow translations between English and Spanish in Marketplace conversations across the U.S. The coming weeks will see an expansion of the feature in the said country. It is still on a developing course, and will gradually be launched in other languages and countries.

Have you already received these tools? How is the experience so far? Share with us in comments below and let others know! Stay put to know more of such newer conveniences provided by Facebook.

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