Google on yesterday, May 1 has announced .app that’s the newest TLD (top-level domain) from Google Registry. It is specifically created for the apps and app developers that brings added security for everything related to the apps.

The new Google .app domain name is basically dedicated to apps, where users can learn more about the apps of the developers. It can be used as a landing page for sharing trustworthy download links. It further enables developers to provide timely updates to users and deep link to in-app contents.

Most importantly, it is about the security that’s built-in for both users and developers. Notably, you need the HTTPS for connecting to all .app websites. It will ensure protection against ‘ad malware and tracking injection by ISPs.’ It will as well safeguard against spying over Wi-Fi networks that are open.

The .app top-level domain is going to be the first TLD with enforced security for general registration. Therefore, it is helping the web transit to an HTTPS-everywhere future in a major manner.

Google has made available the .app domain for registration via its Early Access Program starting yesterday until May 7. An additional fee will get you to secure desired domains before general availability. Starting May 8, the availability will be provided to the general public via any registrar of respective choice.

Visit for choosing a registrar partner to process registering your domain. You’ll as well get to see who else is already hooked on to the TLD. Share with us in comments below regarding your experience and let other of our readers know about it all! Stay tuned for further updates on the new .app domain.