When it comes to the internet, links can be your best friends. They help you grow your audience and improve your online popularity. As a business, regardless of size, getting traffic and potential customers is a high priority goal. One important aspect to note – links aren’t magic.
If the content associated with the link has no substance or is unrelated to your business, linking won’t help you gain momentum online and could even harm your presence. Having high quality, relevant content on your website is the best way to improve your chances of achieving your growth goal.
Linking outside the box
Hyperlinking to outside sources can help build relationships, both with your audience and with search engines. We all love the convenience, and your visitors will be extremely appreciative if you can provide beneficial resources all in one place.
Linking to dependable external pages could also potentially boost your website’s ranking and trustworthiness. When your website contains high-quality content and points to other high-quality websites, everyone wins – your readers, your website, and the sites that you link to. Search engines like Google don’t like spam or low-quality content, so your trust and value rankings only stand to improve when you avoid junk and spread resources your audience will find valuable.
What are some ways that you can use links to build your online presence?
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1. Put your guests to the test
The best way to get visitors to your site is to make sure you always have quality content. This means images, text, design, and functionality of your website need to be clean and user-friendly. Give your readers a reason to come back by providing useful tools and information.
Having guest bloggers, especially ones well-known in your field, can provide your webpage with some clout and keep your blog fresh and unique. Plus, guest bloggers are often eager to promote their pieces with their own followers on the personal website and other venues like social media.
2. Get social and spread the word
Everyone uses social media. If you aren’t sharing the content you create on platforms like Twitter, Facebook, or Instagram, you are definitely missing out. A way to use the online social scene to your advantage is to be active on pages that are similar to your own.
This can help connect your content and message with an audience already interested in what your business is doing. You will also create new relationships with other opinion leaders and experts in the field. Use your content and knowledge to start conversations and get others involved.
3. A picture is worth 1,000 words
If you can effectively convey an important message through a visual – do it! Regardless of how great a website is; viewers don’t typically spend a lot of time reading all the information provided. Here is where something like an infographic is extremely useful. You only help your cause if you get your point across in an eye-catching image with minimal text.
4. Be the blogger
As a business owner, there is one thing you know better than anyone else – your business! Much like having guests write pieces for your website, using your expertise to contribute to other publications can be beneficial for your website and business.
Not only can it help you build relationships with others and get your name and business out there, but it’s also a chance to start building your credibility. If you can add value to a publication, submitting an article is a great idea.
5. Go old school
This link building strategy goes back to the classic phrase, “the worst anyone can say is no.” If you want people to share your content or link to it, ask them. If you already have a fanbase, use it! Ask repeat customers, bloggers, friends, and even family to help spread the word. If you’re willing to put in some time, you can find niche bloggers who have their own following and try to build mutually beneficial relationships with them.
The next step is to actually build your links using some of these strategies. There are a lot of different opportunities for link building and like most situations in life, not everything will work for everyone. Try techniques that make sense for your business and realize progress isn’t made overnight.
The good news is if you continue to work hard, create great content, and find some link building techniques that work, you should eventually see the meter move in your favor. The better news is that marketing management businesses, like Coalition Technologies, exist to make the entire process faster and easier for you.