By now, every business owner knows that social media plays an important role in marketing. In fact, take a closer look at any company out there and you’ll see it has its own pages across platforms such as Facebook, Twitter, and Instagram. But what is it that makes social media marketing so effective? And why does your business need it? Read on to find out.

Improved brand loyalty

No matter what kind of business you’re running, one of your main goals needs to be creating a loyal customer base. And this is exactly what social media can help you with. This means that social media isn’t all about promoting your business or your new products/services.

Platforms we mentioned above allow you to engage with consumers regularly, and it goes without saying that this can improve customer satisfaction. And since customer satisfaction and brand loyalty go hand-in-hand, this is something you simply have to do. Therefore, you should try to answer any question your followers may have and come up with ways to start new topics to be discussed on your pages.

More brand authority

Another thing social media for your business can help you with is the brand authority. When you post original content and reply to comments posted by your followers, you appear more credible, which is exactly what you should be aiming at.

Not only this but by communicating with your customers on social media you also show that you care about your customers, increasing your brand authority. It’s also important to mention that consumers you interact with on social media might also be more likely to recommend your company to their friends and family. And there’s no need to say that word of mouth only adds value to your brand.


Right now, social media marketing is one of the most cost-effective ways to promote your business. Almost every popular platform out there allows you to create a page for your company for free, which can be pretty helpful, especially if you’re just starting out.

Of course, there are ways to enhance your social media marketing by opting for paid social media advertising. However, it’s important to note that any paid promotion you decide to go for is a relatively low cost, comparing to other popular marketing channels. If you plan on investing in paid social media advertising, make sure you start small and see how it works out.

Better marketplace insight

If you want to sell your products/services, you need to know what your customer base wants. And is there a better way to do this than to talk to them directly? Sometimes just monitoring what your followers share can help you come up with ways to improve your offerings.

Moreover, you can now monitor your social media efforts and come up with ways of improving them. Of course, the best way to do this is to turn to experts in social media analytics who can do all the work for you. They should also be able to provide you with information about your competitors’ media profiles and help you connect with the right influencers for your brand.

Better SEO

We all know that SEO has become an inseparable part of marketing. Basically, if you want to make sales, you need your website to appear on the first page of Google search results. And you can’t do this if you don’t invest in SEO. While there are many ways to step up your SEO game, using social media is one that you simply shouldn’t ignore. Even though it doesn’t directly affect your Google ranking, it still contributes quite a lot.

Business owners who have been using social media for more than a year say they see improvement in their Google ranking. So, if you’ve been thinking about investing in SEO, just try to find the right keywords and integrate them into your content.

More traffic

If you’re not using social media, your traffic is limited to your usual customers. And even though having a customer circle is great, you still need to work on attracting more people to your products/services and turning them into loyal customers. And if you start using social media, every page you create will serve as a gateway to your website.

On top of this, each post you share will be an opportunity to acquire new customers. Just make sure you include a link to your website into everything you share on social media. And the more platforms you use, the more diversified your customers’ circle will be.

Social media marketing has become an important part of marketing overall. So, think about which platforms should work for you and create pages on them as soon as possible. And since social media marketing is cost-effective, you have absolutely nothing to lose.