Tidio Live Chat Software - Add Tidio live chat software to your website in minutes. Contact visitors and turn them into happy customers. Enhance their experience and boost your sales. Get it for Free

Must Read

Instagram is on a high roll for the photo and video-sharing social media service as it just introduced a new native payments feature for select users. For starters, this payment feature enables the user to get the debit/credit card within the user profile, put up a security pin, and that’s all to be done to start shopping on Instagram. This is a significant move for Instagram as the user convenience of not having to access separate websites for entering payment information for purchases gives it an added edge on the commerce front.

Gennady Okrain, a TechCrunch reader, first let out the information about this payment feature and the news was confirmed by the spokesperson of Instagram, that native payments for booking services at salons or restaurants, etc are now made life for selected partners.

Also Read

The dinner reservation app ‘Resy’ is one of the first apps made compatible with Instagram’s payment system, with some selected clients availing of this feature for booking. In the near future, Instagram will enable direct payments for booking things like movie tickets, which is quite impressive. Back in March 2017, Instagram announced that “we’ll roll out the ability to book a service with a business directly from their profile later this year,” without mentioning native payments directly, though. With this feature, however, Instagram charts out and materializes the statement made in 2017.

The payment settings are now visible on the app, available for some users in U.S. and U.K. A glance through the terms of service shows that Instagram Payments are backed and regulated by Facebook’s Payment rules. It won’t be a surprise if Instagram becomes more popular than ever now, as this feature might draw in advertisements from big businesses on the app. As it is, the app is already lined with many stunning pictures featuring many brands, and from here on, the graph is only to go up the curve.

Elegant Themes - The most popular WordPress theme in the world and the ultimate WordPress Page Builder. Get a 30-day money-back guarantee. Get it for Free

Facebook tried its hand at native commerce around 2013 and progressed to peer-to-peer payments gradually through Facebook Messenger. But native payment for shopping is still not an available option. Although it is unclear whether peer-to-peer payments would be included in Instagram, featuring a debit/credit card on the app is a stepping stone towards that feature.

Instagram’s current ‘Shoppable Tags’ that make the user go to other business websites for shopping, unlike the new feature, might support the new native payments option. The ‘Shoppable tags’ started out in 2016 to let the user browse through the products in a post and buy them on the brand’s site with a tap. Thereafter, Instagram partnered with storefront platforms Shopify and BigCommerce to get their clients invested and then expanded the feature in March to other countries. As it still stands now, the previous shopping feature partners like Parker or Kate Spade still redirect the user to their site.

However, Instagram does not allow links in captions to maintain smooth browsing, which was disrupted by being redirected to the websites. Instagram’s native payments system is good for impulsive buying as the shopping is quicker and smoother, attracting more businesses to partner with it. The ad spends of brands featuring on the app shall add to its revenue as the brands are likely to give higher ad spend for more and more people to see their shoppable posts considering that the native payments feature effect more purchases.

Following Instagram, Snapchat is also tapping into the commercial potential of its own native payments, which started in February. Launching this native payment feature is a strategic move by Instagram to gain a foothold in its commerce.

Save up to 60% on OptinMonster

Stay updated

Subscribe to our newsletter and never miss an update on the latest tech, gaming, startup, how to guide, deals and more.

- Advertisement -
- Advertisement -

Latest

Grow Your Business

Place your brand in front of tech-savvy audience. Partner with us to build brand awareness, increase website traffic, generate qualified leads, and grow your business.

- Advertisement -

Grow Your Business

Get these business solutions, tools and services to help your business grow.
Elementor

Elementor -Join 5,000,000+ Professionals Who Build Better Sites With Elementor. Build your website with 100% visual design that loads faster and speeds up the process of building them.

WP Rocket

WP Rocket - Speed up your website with the most powerful caching plugin in the world. The website speed increase means better SEO ranking, user experience, and conversation. It’s a fact that Google loves a fast site.

Kinsta

Kinsta - If you are looking for WordPress managed hosting, Kinsta is in the leading front. Kinsta provides WordPress hosting for a small or large business that helps take care of all your needs regarding your website with cutting-edge technology.

OptinMonster

OptinMonster - Instantly boost leads and grow revenue with the #1 most powerful conversion optimization toolkit in the world. 700,000+ websites are using OptinMonster to turn their traffic into leads, subscribers, and sales.

Related

- Advertisement -
- Advertisement -